Broken Promises
Month: July 2024
Details
Date
Wed, Oct 16
Time
9:00AM – 9:45AM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Philonise Floyd
Activist, Brother of George Floyd
Tru Pettigrew
Author, Activist, Former Chief Diversity Officer, Minnesota Timberwolves
Aaron Walton
CEO, Walton Isaacson
It’s been over four years since the murder of George Floyd and the subsequent promises made by corporate America. In this impactful conversation, George Floyd’s brother, Philonise Floyd, will discuss his ongoing efforts to continue his brother’s legacy and the critical need for brands to uphold their commitments, as the future of our country may depend on it.
Michael Kassan
Michael
Kassan
Month: July 2024
Kassan founded MediaLink in 2003 to be a transformational partner to the world’s leading media, marketing, and technology companies. Bringing these groups together while balancing strategic insight with pragmatic execution, MediaLink guides its clients through an increasingly fragmented media landscape.
Drawing on a combination of experience, relationships, and insights, Kassan writes extensively as a noted blogger and serves frequently as a moderator and keynote speaker at global industry conferences. He has built instrumental partnerships with the Consumer Electronics Show and the Cannes Lions. He also produces and hosts a radio show on WOR 710 AM and Clear Channel’s iHeartRadio, “Medialinked — Inside Advertising and Media with Michael Kassan.”
Kassan currently serves as Chair of the UJA-New York Marketing Communications Committee as well as on the Boards of the American Advertising Federation, the Ad Council, and the Hollywood Radio and Television Society. He served as Chairman of the California State Senate Select Committee on the Entertainment Industry.
More Speakers
More Speakers
Amy Lanzi
Amy
Lanzi
Month: July 2024
Amy Lanzi is the CEO of Digitas North America. She’s focused on delivering new solutions for Digitas clients, tapping into the agency’s Creative, Media, Data and Technology expertise. Her ability to connect products and services, infused with driving what Digitas coins as “Networked Experiences,” she is leading the agency forward in the next generation of growth. Before joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company’s biggest new business wins; was key driver behind some of Publicis Groupe’s most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company’s largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands. Today, she remains Chairperson of Publicis Commerce in addition to her role as CEO of Digitas, NA.
Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute’s “Executive of the Year” and “Industry Impact” winner; and Campaign US’s “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity and served as President of the Creative Commerce Jury in 2024. Most recently, Campaign US’s “Agency Leader of the Year” award in 2024.
Prior to joining Publicis, Amy spent 20+ years at Omnicom’s TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville, and London.
More Speakers
More Speakers
Culture, Marketing's New Buzzword
Sponsored by
Month: July 2024
Details
Date
Thu, Oct 17
Time
2:50PM – 3:30PM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
“Culture” has quickly become the marketing and advertising industry’s favorite new buzzword. It has become table stakes for marketers who want to prove to their clients that they understand how to make brands cool and relevant. But culture is not what everyone thinks it is, and during this keynote, Dr. Marcus Collins, author of For the Culture, will help us understand what culture is, what it isn’t, and most importantly what it takes to be a cultural marketing expert.
This Blackweek discussion is proudly sponsored by KUAMP. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
