Cavel Khan
Cavel
Khan
Month: September 2024
Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.
Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.
In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.
In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.
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Shenan Reed
Shenan
Reed
Month: September 2024
Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.
Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.
In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.
In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.
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Detavio Samuels
Detavio
Samuels
Month: September 2024
Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.
Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.
In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.
In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.
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Nicky Sparrow
Nicky
Sparrow
Month: September 2024
Nicky Sparrow is a gifted marketing executive whose business instincts and vision in the field of broadcast marketing have been recognized throughout the industry. Durning her 25-year span with iHeart Media (formally Clear Channel), Nicky has held several senior leadership roles. Nicky is now the Senior Vice President of Multicultural Sales at iHeart Media.
In her role, Sparrow is responsible for leading multicultural ad sales revenue leveraging iHeartMedia’s unparalleled assets including radio, digital, podcasting and events. This includes The Steve Harvey Show, The Breakfast Club, Way Up With Angela Yee, Mi Cultura, Enrique Santos Show, Pride Radio, The Black Effect, The Black Information Network, and more. Sparrow applies her deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands to build, drive, influence and execute strategic multicultural initiatives across the iHeartMedia sales organization.
Nicky is distinguished by her passion for business, her focus on collaborative team building, and her commitment to meeting customer and market demands. Her contagious enthusiasm instills her and her team members with extraordinary energy and dedication in an environment where creativity and innovation are encouraged. Nicky does not just set these ambitious goals … she motivates people to deliver.
Nicky’s passion for the industry has extended outside of the walls of iHeart Media. She has been a major contributed for the Media Sales Institute since 2005. M.S.I. is geared to college graduates and career changers interested in the media industry. Nicky also serves on the Florida Association of Broadcasters and Radio Advertising Bureau boards.
Nicky Sparrow’s passion for giving back runs deep. She serves on the board of St Jude (fighting childhood cancer) and First Tee of North Florida (teaching core values through the game of golf).
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Combating Bias in Awards Culture
Month: September 2024
Details
Date
Thu, Oct 17
Time
2:50PM – 3:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Simon Cook
CEO, Cannes Lions
Andre Gray
CCO, ANNEX88
Aaron Walton
CEO, Walton Isaacson
Let’s be honest—everyone wants to win awards and be recognized for their work. However, the awards culture in advertising carries more weight than simply acknowledging creative excellence. Brands often determine an agency’s value based on its awards history, and top talent is drawn to agencies with prestigious wins, leading to more opportunities for award-worthy projects. But how does this dynamic affect diverse-owned agencies and executives striving to compete on a level playing field, hoping to secure accolades like a Cannes Lion or an Effie? Is the awards industry inherently biased, and does it unintentionally perpetuate inequity? In this panel, Simon Cook, CEO of Cannes Lions, will explore the biases within the awards system and the efforts being made to create more equitable recognition across the industry.
Details
Date
Thu, Oct 17
Time
2:50PM – 3:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Word War III
Month: September 2024
Details
Date
Wed, Oct 16
Time
12:25PM – 1:10PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Lola Bakare
CMO Advisor & Founder of Be/Co
Aaron Walton
CEO, Walton Isaacson
Multicultural Marketing. Cultural Marketing. Inclusive Marketing. Social Impact Marketing. Responsible Marketing. New Majority. Underestimated Audiences. Marginalized Audiences. Historically Excluded Audiences. Multicultural marketing is undeniably a polarizing and evolving field. As our country becomes more diverse, the way we discuss ‘Multicultural’ has remained static for decades. Why does nomenclature matter so much? Does it perpetuate bias, or can it help break down barriers and open up opportunities? We aim for a future where nothing is done about us without us. But what should we call it, and more importantly, why?
Details
Date
Wed, Oct 16
Time
12:25PM – 1:10PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Our Right to Health Equity
Month: September 2024
Details
Date
Thu, Oct 17
Time
3:35PM – 4:20PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
As some brands shy away from DEI policies – others are leaning further in. In this fireside chat, Katie Williams, U.S. Chief Marketing Officer of Haleon, and Walter Geer, Chief Experience Design Officer at VMLY&R Health will share how building brands infused with purpose demands DEI. This important discussion will explore what this means for Haleon’s health and wellness brands, and the role that brands at large can play in identifying and bridging gaps in health outcomes.
This Blackweek discussion is proudly sponsored by Haleon. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Thu, Oct 17
Time
3:35PM – 4:20PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
NFL Culture Crossroads: Afro-Latino Identity and it’s Marketing Power
Month: September 2024
Details
Date
Thu, Oct 17
Time
4:25PM – 5:10PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Super Bowl Champion
Sr. Vice President, Global Brand & Consumer Marketing, NFL
MJ Acosta Ruiz
Journalist, ESPN
Professor – TV, Radio, & Film Dept., Syracuse University S.I. Newhouse School of Communication
Join us for a groundbreaking discussion where we delve into the dynamic, rich, and multifaceted world of Afro-Latino identity within sports and marketing. This conversation aims to illuminate the unique experiences of Afro-Latino athletes, dissect their portrayal in media, and explore innovative marketing strategies that address and challenge cultural stereotypes.
This Blackweek discussion is proudly sponsored by NFL. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Thu, Oct 17
Time
4:25PM – 5:10PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Building a Culture First Brand
Month: September 2024
Details
Date
Wed, Oct 16
Time
10:35AM – 11:10AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
America is diversifying rapidly, making it increasingly challenging for brands to communicate authentically to all audiences. How can culture, and a brand’s understanding of it, help build meaningful equity with consumers in a way that is both authentic and impactful? In this keynote, Alia Kemet, CMO of Shipt, will explore the key principles of building a culture-first brand, why it matters, how to activate a brand through culture, and—most importantly—how to measure its impact.
This Blackweek discussion is proudly sponsored by Shipt. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 16
Time
10:35AM – 11:10AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Redefining DE&I
Month: September 2024
Details
Date
Wed, Oct 16
Time
3:50PM – 4:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Global Head of Diversity, Equity and Inclusion, Ogilvy
Global Chief Diversity & Social Impact Officer, IPG
Adrianne C. Smith
SVP & Senior Partner, Chief Diversity & Inclusion Officer at FleshmanHillard
DE&I is undergoing a significant transition. Driven by political agendas that seek to downplay or diminish the need for a level playing field for individuals from diverse backgrounds, we are witnessing a troubling reduction in corporate America’s commitments to maintaining vital DE&I roles and programs. DE&I departments are being downsized or eliminated, and supplier diversity programs are also facing scrutiny under this new wave of opposition. In this panel we will examine the forces impacting DE&I and explore how it must evolve to endure and thrive.
Details
Date
Wed, Oct 16
Time
3:50PM – 4:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013