Making Healthcare Marketing Work for Everyone
Details
Date
Thu, Oct 17
Time
11:40AM -12:25PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Michelle Aladin
Regeneron
Rodney Williams
Novartis
Cynthia Accousti-Jones
J&J
Group SVP, Engagement Strategy, CMI Media Group
As the world and the U.S. become increasingly diverse, healthcare marketing has lagged behind in adapting to these changes. With 1 in 5 Americans now senior citizens, many of whom are diverse consumers, is the healthcare industry truly prepared to engage authentically with all audiences? This panel will explore what it will take to build meaningful connections with communities that have historically been distrustful of healthcare institutions. We’ll also examine the evolving roles of media, agencies, content, influencers, and data in creating culturally relevant communications that ensure every audience receives the care and attention they deserve.
This Blackweek discussion is proudly sponsored by CMI Media Group. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Thu, Oct 17
Time
11:40AM -12:25PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013