Nicky Sparrow is a gifted marketing executive whose business instincts and vision in the field of broadcast marketing have been recognized throughout the industry. Durning her 25-year span with iHeart Media (formally Clear Channel), Nicky has held several senior leadership roles. Nicky is now the Senior Vice President of Multicultural Sales at iHeart Media.

In her role, Sparrow is responsible for leading multicultural ad sales revenue leveraging iHeartMedia’s unparalleled assets including radio, digital, podcasting and events. This includes The Steve Harvey Show, The Breakfast Club, Way Up With Angela Yee, Mi Cultura, Enrique Santos Show, Pride Radio, The Black Effect, The Black Information Network, and more. Sparrow applies her deep knowledge of multicultural audiences and strong relationships with multicultural ad agencies and brands to build, drive, influence and execute strategic multicultural initiatives across the iHeartMedia sales organization.

Nicky is distinguished by her passion for business, her focus on collaborative team building, and her commitment to meeting customer and market demands. Her contagious enthusiasm instills her and her team members with extraordinary energy and dedication in an environment where creativity and innovation are encouraged. Nicky does not just set these ambitious goals … she motivates people to deliver.

Nicky’s passion for the industry has extended outside of the walls of iHeart Media. She has been a major contributed for the Media Sales Institute since 2005. M.S.I. is geared to college graduates and career changers interested in the media industry. Nicky also serves on the Florida Association of Broadcasters and Radio Advertising Bureau boards.

Nicky Sparrow’s passion for giving back runs deep. She serves on the board of St Jude (fighting childhood cancer) and First Tee of North Florida (teaching core values through the game of golf).