Eric

Austin

Eric Austin

VP, Global Marketing & Media Innovation, P&G


Eric Austin is a brand building marketing executive at Procter & Gamble with 20+ years of experience. He has developed some of the world’s most successful, global billion-dollar brands in the US and abroad in Europe including Pantene, Head & Shoulders, Wella Koleston, Braun, Olay and others.

Throughout his career, Eric has gained a broad range of experiences across the Marketing and IT landscape which includes initiative management, consumer insights, data & analytics, product design & market delivery, data & analytics, marketing strategy, digital & ecommerce systems, creative ad development, enterprise strategy and platform development.

Beyond marketing, Eric is a media maven with deep expertise in leading disruptive innovation, accelerating media productivity for the world’s largest advertiser. He’s a recognized expert in the media & AdTech industry and an advocate for driving equality and inclusion across the media ecosystem. Eric has developed industry award winning programs such as THE TALK, THE LOOK, #TalkAboutBias,THE CHOICE, Widen The Screen, Queen Collective, 846 Films, These Hands and others, which sheds light on systemic bias and facilitates equitable solutions for P&G, the media industry, and beyond.

Outside of work, you will find Eric cheering on his 2 boys, nurturing friendships, staying active, and enjoying life with his wife.

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