Ayiko Broyard joined Walton Isaacson in September 2007 as the lead for the Lexus Black marketing and advertising business. This position was extended to include the automaker’s LGBTQ+ marketing when it was awarded to WI in 2008 and its Hispanic marketing business in 2009. Services for Lexus include national and local advertising, digital/website development, events and experiential, public relations and social media. Broyard has spearheaded the award-winning 360 campaign for Marvel Studios’ “Black Panther” and Lexus integration.