Michael leads the Innovation practice at Carat and works with clients and teams to build strategies that help prepare brands for the future consumer (near & far). He is a specialist turned generalist with experience and deep interest in emerging trends, youth culture, gaming, nascent tech, AI, branded content, data driven solutions, and decentralized experience implications.

His role is to anticipate the ever-changing value dynamic between brands, consumers, and media and help take measured steps to experiment and learn. He has lately been focused on exploring new forms of incentive structures, consumer connection points, and new business models for brands via AI, spatial experiences, and blockchain applications.