Putting the “G” in Golf- How Black Culture is Reinventing Golf

In a sport that has long been associated with exclusivity, Eastside Golf is bringing a fresh, modern approach that reflects the spirit of Black culture. The founders, Olajuwon Ajanaku and Earl Cooper, have successfully merged golf with street culture, creating a lifestyle brand that resonates with a new generation of golfers. This panel will examine the broader impact of Black culture on the sport, from fashion and media representation to grassroots efforts aimed at increasing accessibility. The conversation will also touch on how cultural movements can create lasting change in traditionally exclusive spaces, highlighting the role that Black entrepreneurs play in reinventing industries.