From #1 Pick to Nil, the Business of Athletes as Brands & the Future of Athletes as Businesses

The landscape of sports is changing faster than ever. This is reshaping the influence, opportunity, and pressures of athletes as both brands and businesses, especially as live sports surges ahead in the media landscape on and off the field. As the industry of the game transforms, athletes need to be more proactive in their brand-building and business-building than ever. What does the world around the next generation of athletes look like, and how do they get ready for it today?

Join former NBA #1 pick Greg Oden, Larry Hall, a seven-year veteran in Global Brand Communications at adidas, and Andre Gray, Chief Creative Officer, as they explore the evolving business of sports and the future of athletes as brands and business networks.