As EVP of HERO Collective Health, Sabrina Modellas helps brands tap into their cultural superpowers, maximizing their volume opportunity to reach new audiences with cultural humility and health literacy principles at each critical point of impact along the customer experience.

For 20 years, Sabrina has been launching brands and managing omnichannel integrated marketing efforts, ranging from the consumer packaging goods, automotive, and healthcare industries on global, national, and regional scales. She realized early in her career that we must take a 360° approach, melding insights and commercial imperatives to deliver creative work that resonates and yields measurable results to propel business.

Sabrina has had the pleasure of working with pharmaceutical companies such as Eli Lilly, UCB, Boehringer Ingelheim, Amgen, Sanofi, Merck, Takeda, and Johnson & Johnson on disease states including virology, respiratory, pulmonology, osteopathy, immunology, endocrinology (diabetes), rare disease, and oncology overseeing DTC, Payer, and HCP activity.

As an avid believer in making continual progress, she takes special interest in partnering with clients to push us out of our comfort zone. She has aided in shaping the implementation of new tech standards to deliver turnkey personalized communications and unified analytics across channels to find gaps and enhance overall customer experience and brand offerings.