Erika Lewis is a seasoned marketing leader with over 20 years of experience. She currently leads TikTok’s Cultural Partnerships efforts within Global Business Marketing. She has worked with top brands like Live Nation, Droga5, Viacom, and BBDO, driving innovation and growth. Erika is also the co-founder of Grits & Biscuits (G&B), a popular cultural event celebrating Southern culture through DJ sets and live performances nationwide. Known for creating inclusive and joyful experiences, she blends marketing expertise with her passion for community and culture.