Combating Bias in Awards Culture
boon
Details
Date
Tues, Oct 17
Time
2:50PM – 3:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
![](https://www.blackweek.co/wp-content/uploads/2024/07/lola-grey-uai-258x258.jpg)
Lola Bakare
CMO Advisor & Founder of Be/Co
![](https://www.blackweek.co/wp-content/uploads/2024/07/john-doe-grey-uai-258x258.jpg)
Aaron Walton
CEO, Walton Isaacson
Let’s face it, everybody wants to win awards and be recognized for the work they do. However, the awards culture in advertising has a lot more implications than just acknowledging great work. Brands use your agency’s award history as way of determining your value, executives want to work for agencies that have won, and get the type of briefs that allow them to create award winning worthy work. While this doesn’t sound bad at all, how does this affect diverse owned agencies, and executives who are fighting to get an opportunity to compete on a level where they can reap the awards of a Cannes Lion or an Effie. Is the awards industry inherentily bias, does inadvertlenty perputate bias and how can it make itself more equitable. In this panel, Simon Cooke, CEO of Cannes Lion will talk about the awards industry and the work he is doing to make awards work for everyone!
Details
Date
Tues, Oct 17
Time
2:50PM – 3:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
World War III
boon
Details
Date
Tues, Oct 16
Time
12:25PM – 1:10PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
![](https://www.blackweek.co/wp-content/uploads/2024/07/lola-grey-uai-258x258.jpg)
Lola Bakare
CMO Advisor & Founder of Be/Co
![](https://www.blackweek.co/wp-content/uploads/2024/07/john-doe-grey-uai-258x258.jpg)
Aaron Walton
CEO, Walton Isaacson
It’s no secret that Multicultural markeitng is a polarizing subject and going through a transformation. The country is getting more diverse, but the way we talk about Multicultural hasn’t changed in decades. Why does nomanclature matter so much, does it perputate bias or could it be helpful in breaking down walls that silo opportunity. We know we want there to be nothing about us without us…but what should we call it, and more importantly, why?
Details
Date
Tues, Oct 16
Time
12:25PM – 1:10PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Our Right to Health Equity
boon
Details
Date
Tues, Oct 17
Time
3:35PM – 4:20PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
![](https://www.blackweek.co/wp-content/uploads/2024/09/katie-williams-grey-uai-258x258.jpg)
Katie Williams
CMO, Haleon
![](https://www.blackweek.co/wp-content/uploads/2024/07/john-doe-grey-uai-258x258.jpg)
Aaron Walton
CEO, Walton Isaacson
As some brands shy away from DEI policies – others are leaning further in. Haleon’s Katie Williams – U.S. Chief Marketing Officer – will share how building brands infused with Purpose demands DEI. In this fireside chat, Katie will explore what this means for Haleon’s health and wellness brands, and the role that brands at large can play in identifying and bridging gaps in health outcomes.
Details
Date
Tues, Oct 17
Time
3:35PM – 4:20PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
NFL Culture Crossroads: Afro-Latino Identity and it’s Marketing Power
boon
Details
Date
Tues, Oct 17
Time
4:25PM – 5:10PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
![](https://www.blackweek.co/wp-content/uploads/2024/09/victor-cruz-grey-uai-258x258.jpg)
Victor Cruz
Super Bowl Champion
![](https://www.blackweek.co/wp-content/uploads/2024/07/john-doe-grey-uai-258x258.jpg)
Aaron Walton
CEO, Walton Isaacson
Join us for a groundbreaking discussion where we delve into the dynamic, rich, and multifaceted world of Afro-Latino identity within sports and marketing. This conversation aims to illuminate the unique experiences of Afro-Latino athletes, dissect their portrayal in media, and explore innovative marketing strategies that address and challenge cultural stereotypes.
Details
Date
Tues, Oct 17
Time
4:25PM – 5:10PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Building a Culture First Brand
boon
Details
Date
Tues, Oct 16
Time
10:35AM – 11:10AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
![](https://www.blackweek.co/wp-content/uploads/2024/09/alia-grey-uai-258x258.jpg)
Alia Kemet
CMO, SHIPT
![](https://www.blackweek.co/wp-content/uploads/2024/07/john-doe-grey-uai-258x258.jpg)
Aaron Walton
CEO, Walton Isaacson
America is diversying at a rapid pace and as a result its becoming increasingly harder for brands to communicate authentically to everyone. How can culture and brands command of culture help build equity with all consumers in a way that is authentic and impactful. In this keynote, Alia Kemet, CMO of Shipt will discuss the principles of what it takes to build a culture first brand, why its important, how to activate a brand in culture and most importantly how to measure its impact!
Details
Date
Tues, Oct 16
Time
10:35AM – 11:10AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
TikTok
boon
Details
Date
Tues, Oct 16
Time
12:00PM – 12:35PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
![](https://www.blackweek.co/wp-content/uploads/2024/09/stephanie-childs-grey-uai-258x258.jpg)
Stephanie Childs
EVP of Corporate Relations, Sustainability & DEI, Diageo North America
![](https://www.blackweek.co/wp-content/uploads/2024/09/chante-butler-grey-uai-258x258.jpg)
Chante Butler
VP, Inclusion & Diversity, Diageo North America
![](https://www.blackweek.co/wp-content/uploads/2024/07/john-doe-grey-uai-258x258.jpg)
Aaron Walton
CEO, Walton Isaacson
TikTok to announce a new Creator Economic Empowerment program, with a focus on creators from historically marginalized communities (BIPOC, women and LGBTQIA+), to better serve and empower the diverse community of creators who aspire to monetize their content journey and call TikTok home. TikTok on-stage moment to include creator talent and brand conversation on the power of diverse creator communities to drive business impact and culture.
Details
Date
Tues, Oct 16
Time
12:00PM – 12:35PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Redefining DE&I
boon
Details
Date
Tues, Oct 16
Time
3:50PM – 4:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
![](https://www.blackweek.co/wp-content/uploads/2024/09/stephanie-childs-grey-uai-258x258.jpg)
Stephanie Childs
EVP of Corporate Relations, Sustainability & DEI, Diageo North America
![](https://www.blackweek.co/wp-content/uploads/2024/09/chante-butler-grey-uai-258x258.jpg)
Chante Butler
VP, Inclusion & Diversity, Diageo North America
![](https://www.blackweek.co/wp-content/uploads/2024/07/john-doe-grey-uai-258x258.jpg)
Aaron Walton
CEO, Walton Isaacson
DE&I is definitey going through a massive transistion. Fueled by political agendas, to downplay or diminish the need to level the playing field for people of diverse backgrounds, we are unfortunately seeing an attrition in the commitments made by corporate America to keep this important roles and programs alive. DE&I departments are getting downsized or downright eliminated, supplier diversity programs are also in the cross hairs or this new attack on DE&I. In this panel sponsored by Diageo, we will examine the forces impacting DE&I and how it needs to evolve in order to survive.
Details
Date
Tues, Oct 16
Time
3:50PM – 4:30PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
MJ Acosta Ruiz
MJ
Acosta Ruiz
boon
Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.
Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.
In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.
In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.
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![MJ Acosta Ruiz Lauren Weinberg](http://www.blackweek.co/wp-content/plugins/revslider/sr6/assets/assets/dummy.png)
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Carole Diarra
Carole
Diarra
boon
Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.
Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.
In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.
In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.
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Jocelyn Carter-Miller
Jocelyn
Carter-Miller
boon
Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.
A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.
Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.
In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.
In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.
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