Combating Bias in Awards Culture


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Details

Date

Tues, Oct 17

Time

2:50PM – 3:30PM

Stage

Impact stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Lola Bakare

CMO Advisor & Founder of Be/Co

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

Let’s face it, everybody wants to win awards and be recognized for the work they do. However, the awards culture in advertising has a lot more implications than just acknowledging great work. Brands use your agency’s award history as way of determining your value, executives want to work for agencies that have won, and get the type of briefs that allow them to create award winning worthy work. While this doesn’t sound bad at all, how does this affect diverse owned agencies, and executives who are fighting to get an opportunity to compete on a level where they can reap the awards of a Cannes Lion or an Effie. Is the awards industry inherentily bias, does inadvertlenty perputate bias and how can it make itself more equitable. In this panel, Simon Cooke, CEO of Cannes Lion will talk about the awards industry and the work he is doing to make awards work for everyone!


World War III


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Details

Date

Tues, Oct 16

Time

12:25PM – 1:10PM

Stage

Impact stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Lola Bakare

CMO Advisor & Founder of Be/Co

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

It’s no secret that Multicultural markeitng is a polarizing subject and going through a transformation. The country is getting more diverse, but the way we talk about Multicultural hasn’t changed in decades. Why does nomanclature matter so much, does it perputate bias or could it be helpful in breaking down walls that silo opportunity. We know we want there to be nothing about us without us…but what should we call it, and more importantly, why?


Our Right to Health Equity


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Details

Date

Tues, Oct 17

Time

3:35PM – 4:20PM

Stage

Breakthrough stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Katie Williams

CMO, Haleon

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

As some brands shy away from DEI policies – others are leaning further in. Haleon’s Katie Williams – U.S. Chief Marketing Officer – will share how building brands infused with Purpose demands DEI. In this fireside chat, Katie will explore what this means for Haleon’s health and wellness brands, and the role that brands at large can play in identifying and bridging gaps in health outcomes.


NFL Culture Crossroads: Afro-Latino Identity and it’s Marketing Power


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Details

Date

Tues, Oct 17

Time

4:25PM – 5:10PM

Stage

Breakthrough stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Victor Cruz

Super Bowl Champion

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

Join us for a groundbreaking discussion where we delve into the dynamic, rich, and multifaceted world of Afro-Latino identity within sports and marketing. This conversation aims to illuminate the unique experiences of Afro-Latino athletes, dissect their portrayal in media, and explore innovative marketing strategies that address and challenge cultural stereotypes.


Building a Culture First Brand


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Details

Date

Tues, Oct 16

Time

10:35AM – 11:10AM

Stage

Breakthrough stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Alia Kemet

CMO, SHIPT

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

America is diversying at a rapid pace and as a result its becoming increasingly harder for brands to communicate authentically to everyone. How can culture and brands command of culture help build equity with all consumers in a way that is authentic and impactful. In this keynote, Alia Kemet, CMO of Shipt will discuss the principles of what it takes to build a culture first brand, why its important, how to activate a brand in culture and most importantly how to measure its impact!


TikTok


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Details

Date

Tues, Oct 16

Time

12:00PM – 12:35PM

Stage

Breakthrough stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Stephanie Childs

EVP of Corporate Relations, Sustainability & DEI, Diageo North America

Speaker

Chante Butler

VP, Inclusion & Diversity, Diageo North America

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

TikTok to announce a new Creator Economic Empowerment program, with a focus on creators from historically marginalized communities (BIPOC, women and LGBTQIA+), to better serve and empower the diverse community of creators who aspire to monetize their content journey and call TikTok home. TikTok on-stage moment to include creator talent and brand conversation on the power of diverse creator communities to drive business impact and culture.


Redefining DE&I


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Details

Date

Tues, Oct 16

Time

3:50PM – 4:30PM

Stage

Impact stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Stephanie Childs

EVP of Corporate Relations, Sustainability & DEI, Diageo North America

Speaker

Chante Butler

VP, Inclusion & Diversity, Diageo North America

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

DE&I is definitey going through a massive transistion. Fueled by political agendas, to downplay or diminish the need to level the playing field for people of diverse backgrounds, we are unfortunately seeing an attrition in the commitments made by corporate America to keep this important roles and programs alive. DE&I departments are getting downsized or downright eliminated, supplier diversity programs are also in the cross hairs or this new attack on DE&I. In this panel sponsored by Diageo, we will examine the forces impacting DE&I and how it needs to evolve in order to survive.


MJ Acosta Ruiz

MJ

Acosta Ruiz

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Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.

A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.

Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.

In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.

In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.

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Carole Diarra

Carole

Diarra

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Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.

A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.

Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.

In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.

In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.

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Jocelyn Carter-Miller

Jocelyn

Carter-Miller

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Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.

A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.

Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.

In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.

In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.

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