Amy Lanzi
Amy
Lanzi
boon
Amy Lanzi is the CEO of Digitas North America. She’s focused on delivering new solutions for Digitas clients, tapping into the agency’s Creative, Media, Data and Technology expertise. Her ability to connect products and services, infused with driving what Digitas coins as “Networked Experiences,” she is leading the agency forward in the next generation of growth. Before joining Digitas, she was Chief Operating Officer of Publicis Commerce, a full-stack, purpose-built unit of 10,000+ commerce experts worldwide. During her tenure, she played an instrumental role in notable acquisitions such as Profitero and CitrusAd; contributed to some of the holding company’s biggest new business wins; was key driver behind some of Publicis Groupe’s most important commerce-focused partnerships with platforms such as TikTok and Snap; developed unique Power of One commerce solutions for the holding company’s largest clients; and launched a dedicated Commerce Advisory Board, comprised of client members from over 20 brands. Today, she remains Chairperson of Publicis Commerce in addition to her role as CEO of Digitas, NA.
Amy is widely respected in the industry and has been recognized across honors such as Adweek 50; She Runs It “Working Mother of the Year”; Path to Purchase Institute’s “Executive of the Year” and “Industry Impact” winner; and Campaign US’s “Female Frontier” and “Digital 40 Over 40” Awards. She is also a 2023 Creative Commerce Lions juror for the Cannes Lions International Festival of Creativity and served as President of the Creative Commerce Jury in 2024. Most recently, Campaign US’s “Agency Leader of the Year” award in 2024.
Prior to joining Publicis, Amy spent 20+ years at Omnicom’s TPN, where she helped grow the company from a team of 30 to 350 and expanded its presence to include offices in Chicago, San Francisco, Bentonville, and London.
More Speakers
More Speakers
Culture, Marketing's New Buzzword
Sponsored by
boon
Details
Date
Thu, Oct 17
Time
2:50PM – 3:30PM
Stage
Breakthrough stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
“Culture” has quickly become the marketing and advertising industry’s favorite new buzzword. It has become table stakes for marketers who want to prove to their clients that they understand how to make brands cool and relevant. But culture is not what everyone thinks it is, and during this keynote, Dr. Marcus Collins, author of For the Culture, will help us understand what culture is, what it isn’t, and most importantly what it takes to be a cultural marketing expert.
This Blackweek discussion is proudly sponsored by KUAMP. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Lea Taylor
Lea
Taylor
boon
I am a challenger, disruptor and creator of inclusive talent experiences. I am the champion for connecting brands with consumers authentically at the intersection of culture and identity. At Razorfish, we are inclusive by design and diverse by demand, and I am driven everyday to create and deliver diversity, equity and inclusion to our talent, clients and suppliers. If you are looking for me on the weekend, you can find me on the tennis court or watching sports.