Unlocking Brand Love
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Details
Date
Wed, Oct 16
Time
1:40PM – 2:15PM
Stage
Premier stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Former Apple, Nubank, NBA, Nike, Board of Directors Estee Lauder & Abercrombie & Fitch
Aaron Walton
CEO, Walton Isaacson
Ever wonder how brands like Apple, Nike, and the NBA consistently rank among the most beloved in the world? Arturo Nuñez, one of the industry’s top marketing minds with senior roles at these companies and more, will reveal the secrets to building brand loyalty. In today’s competitive marketplace, forging meaningful emotional connections is crucial. Arturo will explain how to create these connections and transform them into tangible ROI.
Making Healthcare Marketing Work for Everyone
Sponsored by
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Details
Date
Thu, Oct 17
Time
11:40AM -12:25PM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Michelle Alladin
Executive Director, DUPIXENT US Gastroenterology Marketing Lead, Regeneron
Rodney Gillespie
SVP, US Oncology TA Head, Novartis
Cynthia Accuosti Jones
Vice President, Oncology Sales and Marketing, Lung Franchise, Johnson & Johnson
Group SVP, Engagement Strategy, CMI Media Group
The world and country are getting more diverse by the day, but unfortunately, Healthcare marketing hasn’t changed much—if at all. With the country getting older (1 out 5 Americans being senior citizens), and many of them being diverse consumers, is the healthcare industry prepared to engage all consumers authentically? In this panel, we will examine the following: what it will take to drive meaningful engagement with audiences that are historically distrustful of healthcare companies, what is the evolving role of media, agencies, content, influencers, and data, and how can they be effectively used to create more culturally relevant communications for audiences that deserve optimal care.
This Blackweek discussion is proudly sponsored by CMI Media Group. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Pioneers: Women at the Forefront of Prioritizing & Modeling Diversity as a Growth Strategy
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Details
Date
Wed, Oct 16
Time
11:35AM – 12:20PM
Stage
Impact stage
Address
Spring Studios
50 Varick St,
New York, NY 10013
Speakers & Moderators
Charisse Hughes
Chief Growth Officer, Kellanova
SVP of Brand, Culture & Media
In this panel, Amber Guild, CEO of McCann NY, will talk with executive leaders Charisse Hughes, Chief Growth officer of Kellanova, and Allison Stadd, SVP of Brand, Culture & Media at Shipt, who continue to pave a new way forward for their industries by prioritizing diversity as a key driver of business growth.
They will discuss what this has meant for their internal teams and workplace culture, as well as how it has impacted and informed the way they identify and engage the audiences that will grow their businesses.
They’ll get real about the barriers they have personally faced as leaders and what that has meant to their leadership opportunities. Lastly, they’ll give counsel and learnings on how perseverance is what has allowed them to carve new paths forward.
Swin Cash
Swin
Cash
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Naismith Basketball Hall of Famer Swin Cash currently serves as the Senior Vice President of Basketball Operations & Team Development for the New Orleans Pelicans.
Selected number two overall by Detroit in the 2002 WNBA Draft out of the University of Connecticut, Cash helped the Huskies win national championships in 2000 and 2002 and was named the 2002 Final Four’s Most Outstanding Player.
During her illustrious 15-year WNBA career, Cash appeared in nearly 500 regular season games with the Detroit Shock, Seattle Storm, Chicago Sky and New York Liberty. A three-time WNBA champion (2003, 2006, 2010), four-time WNBA All-Star (2003, 2005, 2009, 2011), and two-time WNBA All-Star Game MVP (2009, 2011), Swin also helped lead the U.S. Women’s National Team to two Olympic gold medals (2004, 2012) and was named one of the WNBA’s Top 20 Best and Most Influential players.
Following her retirement from playing at the conclusion of the 2016 WNBA season, Swin remained with the New York Liberty and assumed a first-of-its-kind WNBA front-office position as Director of Franchise Development in 2017. Cash also went on to cover sports and culture for several different media outlets, including Turner Sports, CBS Sports, and MSG Network.
Swin has received an honorary doctorate from Washington & Jefferson College for public service. She has also been recognized by the Smithsonian Museum – Heinz History Center with the History Makers Award, received the March of Dimes New York Sportswoman of the Year and the Freedom Award from the National Civil Rights Museum in Memphis, Tennessee.
Off the court, Swin most recently founded She’s Got Time, a network community for women in sports fostering a culture that uplifts and empowers them personally and professionally. She is also the founder of Cash Building Blocks, an urban development company that renovates and offers affordable homes for low-income families. She also founded Cash for Kids, a charity whose mission is to motivate, educate & elevate kids through physical fitness, nutrition, education, cultural trips, and sports camps. She is proud to have worked extensively with the NBA as a global ambassador for social responsibility and civil rights.
Although Swin holds many titles, there are none greater to her than that of a wife to her husband – Steve Canal and mother to their boys – Saint and Syer Cash-Canal.
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Chris Foster
Chris
Foster
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Chris Foster is the CEO of Omnicom Public Relations Group, overseeing 20 communications, consulting and public affairs firms within Omnicom. In his role, he is focused on talent, innovation and cross-agency collaboration to drive growth.
Chris previously was the President of North America at BCW Group, responsible for managing growth, talent and client relationships in the region. Prior to the BCW merger, he was the Global Executive Vice President and Chief Business Development Officer for Burson-Marsteller, leading both organic growth and new business development across the global operation. Chris took a break from public relations agencies in 2010 and spent 5 years at the global management consulting firm, Booz Allen Hamilton, where he was Senior Vice President and Partner leading teams and growth across the government and civil business.
He has led national and global public awareness and communications campaigns for organizations such as the U.S Department of Defense, Centers for Medicare and Medicaid Services, Social Security Administration, Pfizer, AstraZeneca, Amgen and Intel. He specializes in working with the federal government and private companies on understanding reputation risk and leveraging communications analytics to drive enterprise-wide strategy.
Chris serves on the Board of Directors for the Folger Shakespeare Library, The LAGRANT Foundation, The Institute for Public Relations, and the University of Virginia’s School of Continuing and Professional Studies. He is also a founding member of the Black Executive CMO Alliance (BECA).
In 2022, he was named one of Savoy Magazine’s Most Influential Black Executives in Corporate America and was included in PRWeek’s “U.S. Power List” for the second year in a row. Chris been a guest lecturer at Columbia University School of Continuing Studies, the University of Maryland and Western Kentucky University and published his first book, “Reputation Strategy and Analytics in a Hyper-Connected World,” a cross-disciplinary resource for communication and digital professionals alike.
Chris earned an M.S. in Applied Behavioral Counseling from The Johns Hopkins University and a B.A. in Philosophy from The University of Virginia.