Introducing Your New Mainstream AOR


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Details

Date

Thu, Oct 17

Time

4:25pm – 4:55pm

Stage

Impact stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

Executive Chair and Acting CEO of UniWorld Group Inc., Co-Founder of Blackweek

Speaker

CMO, Translation

Speaker

Founder, Kitchen Table

Speaker

Deadra Rahaman

EVP, Hero Collective

Moderator

In this panel discussion, we will examine the double standard that exists within the advertising services industry. Despite the browning of America and diverse consumers’ influence on pop culture, we still have yet to see diverse-owned agencies get invited to general market pitches. In this panel discussion, we will talk to one of the only Black-owned agencies to become a creative AOR for a fortune 500 brand. We will unpack why diverse-owned agencies are seen as specialist, reduced to smaller projects and budgets, while so called general market agencies get all the opportunities to reach everyone.


Delu Jackson

Delu

Jackson

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DeLu Jackson is Senior Vice President and Chief Marketing Officer at ADT, and member of the Executive Leadership Team where he leverages his 20+ years of marketing and brand leadership. DeLu holds senior roles for domestic and international brands, including Kellogg Company, McDonald’s, Audi, Nissan, and Subaru. DeLu holds a Master of Business Administration from the NYU Stern School of Business and a Bachelor of Arts in Politics from Princeton University.

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Kirk McDonald

Kirk

McDonald

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Kirk McDonald is a proven, purpose-driven business and marketing leader. He is recognized for his ability to inspire teams of all sizes to embrace change and drive business transformation to deliver results and accelerate growth. He currently serves as a director on the boards of Elanco (NYSE: ELAN) where he is the compensation committee chair and a member of the innovation committee, and Ziff Davis (NASDAQ: ZD) where he is also a member of the compensation committee, and the environmental, social and governance committee. Kirk is a member of the prestigious Executive Leadership Council and a founding member of the Black Executive CMO Alliance. In addition, he serves on the boards of directors of several industry organizations including: Co-Chair of the Ad Council, and Paley Center for Media.

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Dr. Erica Taylor

Dr. Erica

Taylor

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Stephanie Jacoby

Stephanie

Jacoby

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Stephanie holds a degree in psychology from the University of Virginia and an MBA from Stanford School of Business. This has given her the competitive advantage of a deep understanding of consumers’ minds from a business perspective. With more than 15 years of experience in the spirits industry at Diageo, she has led cross-functional teams to grow global brands with purpose through bold and breakthrough creativity rooted in deep consumer and cultural insight. Stephanie inspires brand visions through innovation and leadership that galvanize teams to deliver outstanding results together. Her deep expertise in wine & spirits has resulted in tremendous growth, working with brands such as Johnnie Walker, Baileys, Ketel One, Tanqueray, Bulleit, and now Smirnoff, where she has recently been appointed to the role Global Senior Vice President. She is skilled in consumer goods, food & beverage, brand management, marketing strategy, influencer marketing & partnerships, and product innovation. At Smirnoff, Stephanie is working closely with the team to take a clear stand in culture and gender representation, where she is focused on making a unique statement across the globe. Stephanie is committed to positively contributing to society with a brand that not only delivers a message of diversity and inclusion but acts upon it.

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Blackweek, a New Economic Forum Launching this October in NYC, Focused on Re-igniting Conversations Around the Future of DEI, Announces its First Wave of Confirmed Speakers

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June 11, 2024

Speakers include a diverse line up of leaders from Marketing, Media, Tech founders.

BLACKWEEK, a new economic forum in New York City from October 15-18, aims to drive greater economic impact for diverse businesses, creators, and founders. The forum will provide corporate leaders with insights into the growing viability of diverse audiences. BLACKWEEK has announced its first wave of speakers for the inaugural event. Given the founders’ endemic connection to advertising, the initial wave of speakers is predominantly from the marketing and media industry, but the conference aims to announce additional professionals, experts and artists from a variety of complementary industries. “We are striving to bring together the most diverse group of thought leaders, professionals, academics, creators, founders and technologists committed to inclusivity as a way to create greater financial equity and impact,” says Joe Anthony, co-founder of BLACKWEEK. 

The first wave of speakers is highlighted by advertising industry luminaries and brand leaders like Jonathan Mildenhall of Rocket Companies, DeLu Jackson of ADT, Erica Taylor of Genentech, Amber Guild, CEO of McCann NY, Jon Cook, CEO of VML and the incomparable Cindy Gallop. Complementing these industry stalwarts are entrepreneurs like Keith Weaver, founder of Uncle Nearest and Felecia Hatcher, CEO of Pharrell Williams’ Black Ambition. Blackweek estimates over 40 speakers participating in this year’s conference. The full list of BLACKWEEK’S first wave of speakers is listed below.  

Dr. Marcus Collins, Author, For the Culture

Jonathan Mildenhall, CMO, Rocket Companies

Felecia Hatcher, CEO, Black Ambition

Keith Weaver, Co-Founder, Uncle Nearest

Amber Guild, CEO McCann

Hill Harper, Candidate for US Senate

Cindy Gallop, Founder, MakeLoveNotPorn

Shannon Washington, Chief Creative Officer, McCann

Kaleeta McDade, Global Chief Experience Design Officer, VML

Alia Kemet, CMO, Shipt

John Passmore, CEO & Founder, Latimer

Arturo Nuñez, Former Apple, Nike, NuBank, Board of Directors Estee Lauder and Abercrombie and Fitch

Jon Cook, Global CEO, VML

Katie Williams, CMO, Haleon

Stephanie Jacoby, SVP Global Marketing, Smirnoff

Dr. Erica Taylor, Ph.D. Vice President, Chief Marketing Officer, Genentech

Kirk McDonald, CEO, Sundial Media Group

Les Brun, Chairman and CEO, Ariel Alternatives

DeLu Jackson, EVP/Chief Marketing and Communications Officer, ADT

Ross Martin, President, KNOWN

John Hope Bryant, Founder, Operation Hope

Larry Adams, Founder, XStereotype

Aaron Walton, CEO, Walter Isaacson

About Blackweek 
BLACKWEEK is a new economic forum and marketing conference launching this Oct. 15-18th in NYC. BLACKWEEK was created to disrupt the current conversation around DE&I by empowering diverse and nondiverse professionals with information, ideas and insight to find common ground in their mutual pursuit of the immense economic impact that lies within diverse communities and their respective influence on global commerce.

About Hero Media 
Hero Media is a 100% Black-owned media network and data-powered ad tech technology company, committed to creating the media company of the future.   Hero Media offers advertisers a variety of digital media offerings that include cutting-edge ad tech tools, access to creators, innovative media brands and access to a network of over 200 diverse-owned publishers. At the core of our media offering is Hero One, our ML-powered DSP. Hero One is the first Black-owned DSP that leverages AI to remove data bias from advertising.


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John Hope Bryant

John Hope

Bryant

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Bio coming soon.

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Beverly Bond

DJ Beverly

Bond

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Beverly Bond is a women’s empowerment leader, entrepreneur, mentor, philanthropist, celebrity DJ, cultural curator and social innovator. In 2006, Bond founded BLACK GIRLS ROCK! and created the annual BLACK GIRLS ROCK! Awards to celebrate the excellence and dynamic accomplishments of Black women across sectors. Bond’s work as a businesswoman and community leader has earned her prestigious accolades and recognition, from being included on Ebony magazine’s Power 100 list of most influential Blacks in America, two Gracie Awards, and three NAACP Image Awards and beyond.

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Keith Weaver

Keith

Weaver

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Keith Weaver is the executive vice president of global public policy and external affairs, climbing the ladder at the company where he started as senior vice president of government affairs in 2002. He launched Uncle Nearest alongside his wife and CEO, Fawn, in 2017. The company has positioned itself as the “best whiskey maker the world never knew,” has launched six whiskeys, and is available in over 25,000 stores across all 50 states and 12 countries, per its website.

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Dr. Marcus Collins

Dr. Marcus

Collins

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Dr. Marcus Collins is an award-winning marketer and cultural translator. He is the former chief strategy officer at Wieden+Kennedy, New York, a marketing professor at the Ross School of Business, University of Michigan, and the author of the best-selling book, “For The Culture: The Power Behind What We Buy, What We Do, and Who We Want To Be”. Marcus is an inductee into the American Advertising Federation’s Advertising Hall of Achievement and a recipient of the Thinkers50 Radar Distinguished Achievement Award for the idea most likely to shape the future of business management. His strategies and creative contributions have led to the launch and success of Google’s “Real Tone” technology, the “Made In America” music festival, and the Brooklyn Nets, among others. Before his advertising tenure, Marcus worked on iTunes + Nike sport music initiatives at Apple and ran digital strategy for Beyoncé. He writes a column for Forbes CMO Network and contributes to business scholarship.

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