Larry Adams is the proud Black founder & CEO of XStereotype. Larry Adams is a digital marketing and media veteran, the former head of design for AT&T and Warner Media, he helped design and develop HBO Max and launched DIRECTV NOW, and most recently served as Sr. Advisor for the Bloomberg 2020 presidential campaign.

John is the founder and CEO of Latimer.AI, an Artificial Intelligence company built to be the premier Large Language Model focused on accurate historical information and bias-free interaction for Black and Brown audiences and anyone who values precision in their data.

He recently served as a partner at the Family Office, TRS Capital and at Movita Organics, an organic supplement company led by filmmaker and social activist, Tonya Lewis Lee. John sits on the Board of Directors of Outward Bound USA. He holds a B.S. in Business Administration from SUNY and a B.A. in Computer Science from Columbia University. 

Jon serves as global CEO of VML, an agency he’s been an integral part of for the past 28 years. The merger of Wunderman Thompson and VMLY&R was announced in October 2023; the expanded company became operational in January 2024. The unified agency combines world-class creativity with deep expertise in data, marketing technology and platforms. VML — one of the world’s largest creative agencies — is a global network of approximately 28,000 individuals across more than 60 markets. Jon is a member of the WPP Executive Committee.

VML is proud to serve some of the world’s most recognized and respected brands, including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s. Principal office locations currently include Detroit, Kansas City, London, New York City, São Paulo, Shanghai, Singapore and Sydney.

Under Jon’s leadership, the agency was recognized as 2023 Network of the Year by the New York Festivals, the ANDYs and the ADC Awards. The agency was also recognized as top two on Ad Age’s A-List and ranked seventh globally at the Cannes Lions International Festival of Creativity; it has also been named Cannes Lions Entertainment Agency of the Year three of the past six years.

The agency garnered a 2023 One Show Penta Pencil for Wendy’s, recognizing five years of marketing excellence. It was also recognized by the Forrester Wave™ Reports, which named WPP a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. Additionally, VML Health was a top 10 MM+M Agency 100 recipient.

Prior to taking the helm of VMLY&R in 2018, Jon served as VML global CEO starting in 2011. During his tenure with the original VML, the agency grew from 30 employees in Kansas City, Missouri, to more than 3,000 employees across six continents. Jon helped the agency garner A-List honors from 2016 to 2018.

Jon is committed to equity, inclusion and belonging at VML. In 2023, the agency was named Agency of the Year for the second consecutive year by New York Festivals 3D DE&I Awards and was recognized by Fast Company as a Best Workplace for Innovators. VML has twice been identified by the Human Rights Campaign as a Best Place to Work for LGBTQ+ Equality, and it repeatedly has been recognized by the Dave Thomas Foundation for Adoption as one of the top 100 Adoption-Friendly Workplaces in the U.S. In 2022, the agency was named among the top three on LinkedIn’s list of the 25 best advertising and marketing companies for jobseekers, and a Best Place to Work and Best D&I Initiative by Campaign. The agency has twice received a perfect score on the HRC Corporate Equality Index.

Jon graduated from the University of Missouri in 1993 with a bachelor’s degree in journalism. In 2018, Jon delivered the commencement address at the Missouri School of Journalism graduation ceremony. He was named to the 2023 Campaign US 40 Over 40 list and is a graduate of the FBI Citizens Academy. Jon relishes spending time with his wife, Lisa, and their three daughters. The family especially enjoys hiking together.

Javier Farfan stands as a distinguished thought leader and practitioner, renowned for his expertise in culture and entertainment. As a professor in the Department of TV, Radio, and Film at Syracuse University’s Newhouse School Of Public Communications, he has made significant contributions to the fields of marketing and entertainment through his commitment to cultural integration and integrity. where he harnesses his expertise in creativity, storytelling, and leadership to nurture socially conscious entertainment business leaders.

His academic contributions extend to lectures at Seton Hall Stillman School Of Business and NYU Stern School of Business.

Farfan who is the founder of J Wolf Advisors where he leads a dynamic team of creative and cultural strategists in reshaping the future of iconic brands including NFL, Amazon Music, New Balance, McDonald’s, ABI, Walmart, Warner Bros., Tidal, and PepsiCo.

Farfan’s illustrious career includes pivotal roles such as VP of Marketing for Verizon, Head of Music and Entertainment at PepsiCo Beverages, and Director of Marketing at Microsoft’s Entertainment and Device Division. He also served as Marketing Director for MTV Networks, where he launched the Hispanic cable network MTV Tr3s.

Grounded in his early leadership work in education., Farfan founded JUMP Nation, a New York State non-profit youth mentoring organization, and co-founded the UA School of Business for Young Women, a high school charter school in New York City.

He holds a Master of Arts from Columbia University and an MBA from NYU Stern School of Business.

Farfan enjoys family time with his partner Nat, their son Jonah Wolf, and their pets Tina and Taylor in New Jersey.

Arturo Nuñez is a seasoned executive, consultant, investor, and entrepreneur with over 35 years of experience across hospitality, CPG, entertainment, and beauty industries. As the CEO of AIE Creative, he provides immersive brand experiences and holds board positions at Abercrombie & Fitch and The Estee Lauder Companies. Arturo’s career includes pivotal roles at Nubank as CMO and at Apple Inc. as Head of Marketing for Latin America. He also spent nearly a decade at Nike, shaping global marketing strategies, and served in senior marketing roles at the NBA. Fluent in English, Spanish, and Portuguese, Arturo is active in community initiatives and supports Black leadership development. He co-owns ventures like Dante’s Hifi and Chulita Mexican Restaurant, and has been recognized as one of Latin America’s most influential marketing leaders by Advertising Week.