Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.

A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.

Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.

In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.

In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.

Marissa Solis is a magnetic business leader with over 25 years of expertise in business consulting, CPG, Retail, and Sports marketing. Currently, Marissa leads all global brand and consumer marketing initiatives for the NFL, including all national advertising, traditional and digital media initiatives, in-stadium marketing, and new fan development.

A graduate of Georgetown University with a B.S. in International Economics and the University of Texas at Austin with an M.A. in Public Policy, she began her career in brand management at Procter & Gamble Latin America, where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean.

Marissa spent a few years as a management consultant at Deloitte Consulting, leading change initiatives and communication consulting for Public Sector clients. She also spent time as a political consultant, contributing to the communication strategies of key campaigns in Texas and Mexico. In 2003, she took a role in marketing at Pepsico’s Frito Lay North America Division. During her 18-year tenure at Pepsico, Marissa led numerous brand marketing initiatives and national campaigns for globally renowned food and beverage brands like Doritos and Pepsi. She also held roles in shopper marketing and sales for key PepsiCo retail customers like Walmart, Target, and Costco.

In 2017, Marissa led the creation of a cross-functional Hispanic Business Unit – the first of its kind – winning Industry Recognition for work to engage Latinos in key brand initiatives. She went on to lead marketing for brands at Frito Lay North America, including the coveted relationship with the NFL. She won several Reggies, Sports Clios, and a Grand Prix Cannes Lion for her work on Cheetos, Doritos, and Tostitos brands. In 2021, Marissa was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football-watching occasion with the NFL and Frito Lay partnership. In 2023, Marissa and her team won a Sports Emmy for the “She Runs It” Superbowl campaign featuring star flag football player Diana Flores.

In addition to her full-time marketing position, Marissa serves on the Board of Directors of Consolidated Communications, a leading broadband and business communications provider that serves wireless and wireline customers across rural and metro communities. She is a new member of the Board of Directors of AIMM – Alliance for Inclusive and Multicultural Marketing. She also serves as a board member on the North Texas Chapter of the Make-a-Wish Foundation and The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. She has a third-degree black belt in Tae Kwon Do and resides in McKinney, Texas, with her husband Juan and 18-year-old daughter Gabriela.

Josephine Martínez is a Senior Director of Diversity, Equity and Inclusion at the National Football League, where she is responsible for ensuring the League’s Diversity, Equity and Inclusion strategies are implemented across all of the NFL’s US and international offices. Prior to her current role, Martínez was a member of the NFL’s Talent Acquisition team where she worked on the NFL’s Emerging Talent Programs and formally established diversity recruitment partnerships.

Prior to re-joining the NFL, Martínez served as a Vice President of Global Functions Human Resources at Citigroup where she was responsible for a portfolio of human capital projects spanning change management, talent management and diversity and inclusion strategies. Martínez has also held talent management positions with Saks Fifth Avenue/Hudson’s Bay Company.

Martínez began her career at the National Football League as a member of their prestigious Rotational Program. She is a graduate of Le Moyne College’s Integral Honors program, received a Master’s degree from Cornell University’s School of Industrial and Labor Relations and also holds a certificate in Talent Leadership from Stanford University.

As a New York City native with a passion for serving the community at large, Martínez frequently mentors college students and early career professionals. She is a proud resident of The Bronx, New York. Her hobbies include biking, reading and Olympic Weightlifting.

Egbavwe leads media strategy and strategic innovation for some of CMI Media Group’s largest clients. He has over 20 years of media experience across multiple industries including retail, higher education, and pharma. He has focused on media transformation through innovative thinking and a data driven approach for scaling and optimizing media plans. This has included working across many HCP and patient/consumer audiences including oncology, HIV, respiratory, immunology, and vaccines. Egbavwe also leads the CMI Media Group Inclusive Media Center of Excellence, which helps the company’s clients to ensure they are reaching all audiences where and how they want to be reached.

Egbavwe leads media strategy and strategic innovation for some of CMI Media Group’s largest clients. He has over 20 years of media experience across multiple industries including retail, higher education, and pharma. He has focused on media transformation through innovative thinking and a data driven approach for scaling and optimizing media plans. This has included working across many HCP and patient/consumer audiences including oncology, HIV, respiratory, immunology, and vaccines. Egbavwe also leads the CMI Media Group Inclusive Media Center of Excellence, which helps the company’s clients to ensure they are reaching all audiences where and how they want to be reached.

Egbavwe leads media strategy and strategic innovation for some of CMI Media Group’s largest clients. He has over 20 years of media experience across multiple industries including retail, higher education, and pharma. He has focused on media transformation through innovative thinking and a data driven approach for scaling and optimizing media plans. This has included working across many HCP and patient/consumer audiences including oncology, HIV, respiratory, immunology, and vaccines. Egbavwe also leads the CMI Media Group Inclusive Media Center of Excellence, which helps the company’s clients to ensure they are reaching all audiences where and how they want to be reached.

Egbavwe leads media strategy and strategic innovation for some of CMI Media Group’s largest clients. He has over 20 years of media experience across multiple industries including retail, higher education, and pharma. He has focused on media transformation through innovative thinking and a data driven approach for scaling and optimizing media plans. This has included working across many HCP and patient/consumer audiences including oncology, HIV, respiratory, immunology, and vaccines. Egbavwe also leads the CMI Media Group Inclusive Media Center of Excellence, which helps the company’s clients to ensure they are reaching all audiences where and how they want to be reached.