Simon Cook

Simon

Cook

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eleifend lacus malesuada velit ultricies, in sagittis sapien sodales. Phasellus suscipit posuere velit, varius vulputate purus. Integer in odio non libero faucibus luctus. Aenean elit urna, vulputate at erat eu, volutpat iaculis enim. Suspendisse et purus aliquet, porta elit sit amet, mollis nisi. Donec at neque ac ante dictum venenatis. Duis nulla nibh, posuere in arcu quis, lobortis cursus ligula.

Duis aliquam pharetra nunc, nec vestibulum risus feugiat ut. Mauris scelerisque sapien gravida ante aliquet, nec lacinia sapien varius. Donec vitae urna laoreet, tempor ligula a, dignissim sapien.Sed sed pharetra erat. Maecenas imperdiet mollis mi, tristique sollicitudin orci. In hac habitasse platea dictumst. Duis ornare dui vitae ex suscipit convallis id tempus risus. Vivamus at libero id est malesuada iaculis in quis odio. Donec non dignissim mi.Ut fringilla enim id lectus sodales, a rhoncus nunc eleifend. Etiam mattis scelerisque dui sed pharetra. Suspendisse luctus orci vitae magna venenatis, vitae dictum nulla venenatis. Etiam non lectus sit amet magna vestibulum

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Culture, Marketing's New Buzzword


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Details

Date

Thu, Oct 17

Time

9:50AM – 10:35AM

Stage

Breakthrough stage

Address

Spring Studios
6 St Johns Ln,
New York, NY 10013

Speakers & Moderators

Author, “For the Culture”

Speaker

Aaron Walton

CEO, Walton Isaacson

Moderator

“Culture” has quickly become the marketing and advertising industry’s latest buzzword. It is now a key focus for marketers aiming to demonstrate their ability to make brands cool and relevant. However, culture is often misunderstood. In this keynote, Dr. Marcus Collins, author of For the Culture, will help us clarify what culture truly is, what it isn’t, and what it takes to become a cultural marketing expert.


Charisse Hughes

Charisse

Hughes

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Duis aliquam pharetra nunc, nec vestibulum risus feugiat ut. Mauris scelerisque sapien gravida ante aliquet, nec lacinia sapien varius. Donec vitae urna laoreet, tempor ligula a, dignissim sapien.Sed sed pharetra erat. Maecenas imperdiet mollis mi, tristique sollicitudin orci. In hac habitasse platea dictumst. Duis ornare dui vitae ex suscipit convallis id tempus risus. Vivamus at libero id est malesuada iaculis in quis odio. Donec non dignissim mi.Ut fringilla enim id lectus sodales, a rhoncus nunc eleifend. Etiam mattis scelerisque dui sed pharetra. Suspendisse luctus orci vitae magna venenatis, vitae dictum nulla venenatis. Etiam non lectus sit amet magna vestibulum

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Tru Pettigrew

Tru

Pettigrew

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Gabrielle Shirdan is Founder and Chief Creative Officer of Kitchen Table, a full service creative agency built so all brands have a seat, creating work for the culture from within the culture. She’s received recognition from <i>Adweek, Ad Age</i> and the Ad Council for her creative leadership.

Steering Committee

Steering Committee


Dr. Paul Judge

Paul

Judge

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Gabrielle Shirdan is Founder and Chief Creative Officer of Kitchen Table, a full service creative agency built so all brands have a seat, creating work for the culture from within the culture. She’s received recognition from <i>Adweek, Ad Age</i> and the Ad Council for her creative leadership.

Steering Committee

Steering Committee


Lea Taylor

Lea

Taylor

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I am a challenger, disruptor and creator of inclusive talent experiences. I am the champion for connecting brands with consumers authentically at the intersection of culture and identity. At Razorfish, we are inclusive by design and diverse by demand, and I am driven everyday to create and deliver diversity, equity and inclusion to our talent, clients and suppliers. If you are looking for me on the weekend, you can find me on the tennis court or watching sports.

Steering Committee

Steering Committee


Danisha Lomax

Danisha

Lomax

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As Head of Client Inclusivity and Impact for Digitas North America, Danisha Lomax develops programs focused on authenticity, cultural influence, and impact. In this position, she works to bring clients along the inclusive journey through the Multicultural Center of Excellence – a collective that sits at the intersection of race, culture, identity, and brand responsibility. Danisha strives to further establish Digitasas a leader in the DE&I and CSR space and engage with clients to drive a thoughtful strategy to create more inclusive work in-market for their consumers. Danisha partners with client and capability leaders to influence and accelerate inclusion in client work across the intersections of marketing, content, creative, media, and measurement.

Danisha was instrumental in developing Sephora’s The Beauty of Blackness, a documentary about Fashion Fair Cosmetics, the first Black-owned beauty brand, and The Foundation of Belleza which tells a generational story of Latina beauty and cultural pride through the eyes of Latina founders. With TikTok and Sephora, she co-developed an industry-changing Incubator partnership. It is the first program that provides access, opportunities, and overinvestment to BIPOC beauty founders and rising creators.

Her experience allowed her multiple nominations and awards, including ADCOLOR Rockstar Nominee (2023), AdMonsters + AdExchanger Top Women in Media & Ad Tech Awards, DE&I Champion (2023), Campaign US’ Media Planner of the Year (2021), among others.

Steering Committee

Steering Committee


Brianne Boles Marshall

Brianne

Boles Marshall

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eleifend lacus malesuada velit ultricies, in sagittis sapien sodales. Phasellus suscipit posuere velit, varius vulputate purus. Integer in odio non libero faucibus luctus. Aenean elit urna, vulputate at erat eu, volutpat iaculis enim. Suspendisse et purus aliquet, porta elit sit amet, mollis nisi. Donec at neque ac ante dictum venenatis. Duis nulla nibh, posuere in arcu quis, lobortis cursus ligula.

Duis aliquam pharetra nunc, nec vestibulum risus feugiat ut. Mauris scelerisque sapien gravida ante aliquet, nec lacinia sapien varius. Donec vitae urna laoreet, tempor ligula a, dignissim sapien.Sed sed pharetra erat. Maecenas imperdiet mollis mi, tristique sollicitudin orci. In hac habitasse platea dictumst. Duis ornare dui vitae ex suscipit convallis id tempus risus. Vivamus at libero id est malesuada iaculis in quis odio. Donec non dignissim mi.Ut fringilla enim id lectus sodales, a rhoncus nunc eleifend. Etiam mattis scelerisque dui sed pharetra. Suspendisse luctus orci vitae magna venenatis, vitae dictum nulla venenatis. Etiam non lectus sit amet magna vestibulum

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Charles Cantu

Charles

Cantu

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Gabrielle Shirdan is Founder and Chief Creative Officer of Kitchen Table, a full service creative agency built so all brands have a seat, creating work for the culture from within the culture. She’s received recognition from <i>Adweek, Ad Age</i> and the Ad Council for her creative leadership.

Steering Committee

Steering Committee


Rebecca Aliab Deng

Rebecca

Aliab Deng

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse eleifend lacus malesuada velit ultricies, in sagittis sapien sodales. Phasellus suscipit posuere velit, varius vulputate purus. Integer in odio non libero faucibus luctus. Aenean elit urna, vulputate at erat eu, volutpat iaculis enim. Suspendisse et purus aliquet, porta elit sit amet, mollis nisi. Donec at neque ac ante dictum venenatis. Duis nulla nibh, posuere in arcu quis, lobortis cursus ligula.

Duis aliquam pharetra nunc, nec vestibulum risus feugiat ut. Mauris scelerisque sapien gravida ante aliquet, nec lacinia sapien varius. Donec vitae urna laoreet, tempor ligula a, dignissim sapien.Sed sed pharetra erat. Maecenas imperdiet mollis mi, tristique sollicitudin orci. In hac habitasse platea dictumst. Duis ornare dui vitae ex suscipit convallis id tempus risus. Vivamus at libero id est malesuada iaculis in quis odio. Donec non dignissim mi.Ut fringilla enim id lectus sodales, a rhoncus nunc eleifend. Etiam mattis scelerisque dui sed pharetra. Suspendisse luctus orci vitae magna venenatis, vitae dictum nulla venenatis. Etiam non lectus sit amet magna vestibulum

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