Beauty Beyond Boundaries: Sephora’s Model for Economic Inclusion & Brand Growth

At a time when many companies are pulling back from DE&I initiatives, Sephora is doubling down on its investment by continuing its work around ensuring diverse representation, expanding partnerships, and strategically aligning its brand with inclusive cultural narratives. Join us for an engaging fireside discussion with Sephora’s Celessa Baker, Vice President, Marketing Partnerships, and Danisha Lomax, Head of Client Inclusivity and Impact at Digitas, where they will discuss how Sephora’s commitment to economic inclusion is reshaping the beauty industry and supercharging the brand’s growth.

This discussion will explore:
– Sephora’s strategic DE&I initiatives: Including its commitment to the Fifteen Percent Pledge and the impact of Sephora’s Racial Bias in Retail Study.
– The evolving role of brand partnerships: How leveraging collaborations helps the retailer authentically connect with diverse communities.
– Business outcomes: Sephora’s commitment to inclusion is not just a social imperative, but a business strategy that enhances brand loyalty and drives revenue.