Building a Culture First Brand

America is diversifying rapidly, making it increasingly challenging for brands to communicate authentically to all audiences. How can culture, and a brand’s understanding of it, help build meaningful equity with consumers in a way that is both authentic and impactful? In this keynote, Alia Kemet, CMO of Shipt, will explore the key principles of building a culture-first brand, why it matters, how to activate a brand through culture, and—most importantly—how to measure its impact.