As Chief Data Strategy Officer, Carol directs the overall data strategy of WPP’s data products and platform business, Choreograph. She is responsible for the strategic application of data for media, creative, communication and experience optimization. Additionally, Carol is serving as the Global Data Lead for The Coca-Cola Company on behalf of WPP OpenX. She is leading a team of cross-discipline data experts (from data strategy to marketing analytics, and customer insights to platform activation) to deliver a next-generation data capability that builds marketing intelligence and drives marketing business objectives across The Coca-Cola Company ecosystem.

Carol is an agency veteran with 20+ years of experience in marketing strategy with a specialization in digital media, programmatic activation, data management, and technology platforms. Previously, Carol was at Digitas (Publicis Groupe) for 15 years where she led both the Programmatic and Media Technology capabilities globally.