Close out Blackweek with @YellowPartyNYC! We are excited to invite attendees and special guests to the Official Closing Party. Open bar from 8-9pm and entry all night with your Blackweek badge.

Hosted by @andreggray
Sounds by @rynhills @lasflaquitas.nyc

Get your day started with coffee, juice, and light fare in the Premier lounge.

Get your day started with coffee, juice, and light fare in the Premier lounge.

We’d love to welcome you to join us for a special Happy Hour during Blackweek 2024 at Gary’s latest venture, Flyfish Club.

We will be enjoying quality time and thought provoking discussions with brand marketers and industry leaders in the club’s cocktail lounge, Cat Tail.

WPP and Blackweek are partnering to help expand visibility for diverse agency founders who are looking at potential M&A opportunities. WPP’s M&A team will host a private by invitation only CEO lounge inclusive of networking, presentations and real talk about the opportunities and obstacles facing diverse founders seeking M&A opportunities.

By invitation only

For decades, the Wayans family has reigned supreme in comedy, building a legacy on fearless creativity. Join WPP’s Global Chief Creative Officer Rob Reilly for a candid conversation with the iconic Marlon Wayans, as the pair discuss the power of Black ownership, the resurgence of humor in the advertising world, and the lessons brands can learn from a family that built an empire on laughter.

Black culture is the most influential culture in the world. It’s hard to debate the impact that Black culture has had on global culture, or is it. Despite Black culture’s contribution to sports, music, fashion and more, there are still some naysayers who refuse to give Black culture its props. In this unique keynote, Blackweek founders, Joe Anthony, Dabo Ché and Gabrielle Shirdan will discuss “How” Black culture has become so dominant in its influence and “How” it can help inform how brands can unlock their own cultural power.

As a major player in the amplification of culture, TikTok understands the need to shift and adapt swiftly to the needs of the communities you aim to serve. This interactive session will delve into how embedding culture as a core practice into the efforts of forward-thinking organizations amplifies expertise, nurtures loyalty, and promotes growth within vibrant communities. We’ll discuss the pivotal cultural strategies that strengthen brand and creator connections, leading to improved business results and real equity for the global majority.

Making wide scale change can feel impossible, especially when you’re just one person or one organization swimming in a much bigger systemic pond. This conversation is all about roadblocks to health equity, and how experts have learned to tear them down. We’ll dig into what’s happening both inside and outside our organizations, and explore how we can create lasting, meaningful change—from rethinking our business models, to better change management, and even the AI tools that can speed up progress. Buckle up, because health equity isn’t easy, but anything worth having rarely is.

Prepare for an elevated sensory experience as BlackWeek and Dante’s Hi-Fi team up to bring Paradise Lost – The Revival to New York City. For one exclusive night, on October 16th, House of Sound will be transformed into a haven of culture, music, and connection, with the sounds curated by the legendary DJ Rich Medina. This one-of-a-kind musical journey will celebrate contemporary Black music and culture in a space designed to inspire and immerse you in sound.

This invitation-only event is more than just another evening—it’s an intimate celebration where every beat and note has meaning. With handcrafted CÎROC cocktails and culinary creations by Chef Jordan Andino, the night promises to engage all your senses in one of New York’s most revered audio sanctuaries. Expect an unforgettable sonic experience, set against the backdrop of an exquisite venue, as you are transported through sound and taste.

With Dante’s Hi-Fi bringing its legendary Wynwood listening experience to NYC for a single evening, this promises to be a night of sound and sophistication like no other. Don’t miss your chance to be part of a BlackWeek celebration that pays homage to the culture with style, substance, and unmatched rhythm.

This event promises to be a truly rare experience. Make sure to claim your spot at the heart of the BlackWeek celebration.