As some brands shy away from DEI policies – others are leaning further in. Haleon’s Katie Williams – U.S. Chief Marketing Officer – will share how building brands infused with Purpose demands DEI. In this fireside chat, Katie will explore what this means for Haleon’s health and wellness brands, and the role that brands at large can play in identifying and bridging gaps in health outcomes.

Join us for a groundbreaking discussion where we delve into the dynamic, rich, and multifaceted world of Afro-Latino identity within sports and marketing. This conversation aims to illuminate the unique experiences of Afro-Latino athletes, dissect their portrayal in media, and explore innovative marketing strategies that address and challenge cultural stereotypes.

America is diversifying at a rapid pace, and as a result, it’s becoming increasingly harder for brands to communicate authentically to everyone. How can culture, and brand’s command of culture, help build equity with all consumers in a way that is authentic and impactful? In this fireside chat, Alia Kemet, CMO of Shipt, and Dabo Ché, CEO/CCO of CHÉ Creative, will discuss the principles of what it takes to build a culture-first brand, why it’s important, how to activate a brand in culture, and most importantly, how to measure its impact!

DE&I is undergoing a significant transition. Driven by political agendas that seek to downplay or diminish the need for a level playing field for individuals from diverse backgrounds, we are witnessing a troubling reduction in corporate America’s commitments to maintaining vital DE&I roles and programs. DE&I departments are being downsized or eliminated, and supplier diversity programs are also facing scrutiny under this new wave of opposition. In this panel we will examine the forces impacting DE&I and explore how it must evolve to endure and thrive.

This panel, moderated by WNBA Champion and Olympic Gold Medalist Swin Cash, will address the growing popularity of women’s sports. Despite this rise in popularity, biases continue to impact women athletes of color, hindering their ability to reach their full potential. We will discuss how to ensure that athletes of color receive their fair share of credibility and opportunity, acknowledging their significant contributions to the women’s sports industry.

This discussion explores the pivotal role Black leaders play in shaping the future of Agency Holding Companies and influencing long-term corporate strategies. Black representation in the boardroom is not just about diversity—it’s a critical driver of corporate performance, governance, and sustainability. We are proud to convene a distinguished panel of Black Board Directors who are at the forefront of transforming corporate leadership and fostering inclusive, innovative business practices.

Shannon Sharpe has gone from Hall of Fame Football star to Hall of Fame Youtuber. His recent interview with Katt Williams shut down the internet. In this fireside chat moderated by Joy Allen-Altimare, CMO of Saucony, we will examine the growing trend of Black-hosted talk shows, podcasters, and pundits. We will examine why this is becoming so lucrative and why it’s so popular amongst diverse influencers, celebrities, and athletes.

It’s been over four years since the murder of George Floyd and the subsequent promises made by corporate America. In this impactful conversation, George Floyd’s brother, Philonise Floyd, will discuss his ongoing efforts to continue his brother’s legacy and the critical need for brands to uphold their commitments, as the future of our country may depend on it.

“Culture” has quickly become the marketing and advertising industry’s favorite new buzzword. It has become table stakes for marketers who want to prove to their clients that they understand how to make brands cool and relevant. But culture is not what everyone thinks it is, and during this keynote, Dr. Marcus Collins, author of For the Culture, will help us understand what culture is, what it isn’t, and most importantly what it takes to be a cultural marketing expert.

Keith Weaver and his wife Fawn Weaver have taken the spirits industry by storm, proving that Black consumers are not driving premium spirits growth as customers but as founders. In this fireside chat, we will discuss how Uncle Nearest has gone from boutique bourbon brand to full blown spirits industry unicorn, surpassing 1 billion dollars in valuation. Keith will share how Uncle Nearest cracked the code and what’s next for the power house duo, who are set to take over the spirits industry.