Ever wonder how brands like Apple, Nike, and the NBA consistently rank among the most beloved in the world? Arturo Nuñez, one of the industry’s top marketing minds with senior roles at these companies and more, will reveal the secrets to building brand loyalty. In today’s competitive marketplace, forging meaningful emotional connections is crucial. Arturo will explain how to create these connections and transform them into tangible ROI.

The world and country are getting more diverse by the day, but unfortunately, Healthcare marketing hasn’t changed much—if at all. With the country getting older (1 out 5 Americans being senior citizens), and many of them being diverse consumers, is the healthcare industry prepared to engage all consumers authentically? In this panel, we will examine the following: what it will take to drive meaningful engagement with audiences that are historically distrustful of healthcare companies, what is the evolving role of media, agencies, content, influencers, and data, and how can they be effectively used to create more culturally relevant communications for audiences that deserve optimal care.

In this panel, Amber Guild, CEO of McCann NY, will talk with executive leaders Charisse Hughes, Chief Growth officer of Kellanova, and Allison Stadd, SVP of Brand, Culture & Media at Shipt, who continue to pave a new way forward for their industries by prioritizing diversity as a key driver of business growth.

They will discuss what this has meant for their internal teams and workplace culture, as well as how it has impacted and informed the way they identify and engage the audiences that will grow their businesses.

They’ll get real about the barriers they have personally faced as leaders and what that has meant to their leadership opportunities. Lastly, they’ll give counsel and learnings on how perseverance is what has allowed them to carve new paths forward.

In this panel discussion, we will examine the double standard that exists within the advertising services industry. Despite the browning of America and diverse consumers’ influence on pop culture, we still have yet to see diverse-owned agencies get invited to general market pitches. In this panel discussion, we will talk to one of the only Black-owned agencies to become a creative AOR for a fortune 500 brand. We will unpack why diverse-owned agencies are seen as specialist, reduced to smaller projects and budgets, while so called general market agencies get all the opportunities to reach everyone.