We’re excited to welcome you to the inaugural Blackweek! As the conference approaches, we want to share essential logistics, travel tips, and event highlights to ensure you have a seamless and enjoyable experience. Be sure to bookmark this email for your reference before your arrival.

Date 
October 15-18
Venue
Spring Studios, 50 Varick St, New York, NY 10013

TUESDAY, OCTOBER 15

Registration
Avoid the lines and pick up your registration badge before the event! Download the Blackweek App and have your QR code ready for an even easier pickup.
Venue: Spring Studios, 50 Varick St, New York, NY 10013
Time: 12:00 – 6:00 pm 

Opening Night Reception
Join us for the opening night of our inaugural marketing conference and economic forum, where you’ll enjoy an evening of cocktails, light bites, inspiring remarks, and engaging entertainment. Connect with fellow attendees and our founders as we celebrate the launch of this groundbreaking event and anticipate the valuable insights to come.

Space is limited. Blackweek Registration and RSVP required. First come, first served.

PICK UP YOUR CREDENTIALS BEFORE THE OPENING NIGHT EVENT

Venue: Hall Des Lumieres, 49 Chambers St, New York, NY 10007
Time: 6:00 pm – 9:00 pm

WEDNESDAY, OCTOBER 16

Day 1 of Conference Sessions
Venue: Spring Studios, 50 Varick St, New York, NY 10013
Time: 8:00 am – 6:00 pm

THURSDAY, OCTOBER 17

Day 2 of Conference Sessions
Venue: Spring Studios, 50 Varick St, New York, NY 10013
Time: 8:00 am – 6:00 pm

The Business of Creator Storytelling: Ask the Experts Powered by Havas
A Diverse Creator Meetup
Calling all creators, innovators, and storytellers! This Blackweek, step beyond the panels and keynotes and dive into “The Business of Creator Storytelling: Ask the Experts,” an exclusive meetup designed for those who want to not only be inspired but to act. Hosted at Havas and curated with today’s leading voices in the creator economy, this event is all about empowering you to make your next move with confidence.
Time: 5:00 – 8:00 pm

Blackweek Connect
A focused event connecting emerging talent with industry leaders, offering students and junior professionals networking, career development, and learning opportunities to empower the next generation of advertising leaders.
Venue: 3WTC, New York, NY
Time: 8:30 am – 12:30 pm

There are a number of interactive and immersive experiences taking place at Blackweek, including:

• Stage Speakers: Hear directly from high-profile speakers who are currently making headlines, including Cindy Gallop, Founder & CEO of MakeLoveNotPorn,  MJ Acosta Ruiz, Journalist at ESPN, Philonese Floyd, Activist and Brother of George Floyd, Shannon Sharpe, 3x Super Bowl Champion & Pro Football Hall of Famer, and many others!
• Power Hour Sponsored by Haleon: Recharge with us at Power Hour, sponsored by Haleon! Join us on Wednesday, 10/16, and Thursday, 10/17, in the Blackweek Café from 3-4pm for superfood smoothies and cold-pressed juices that can help support digestive health, enhance brain function, and provide an energy boost!
• The Blackweek BEVEL Experience: Experience crisp lines from BEVEL, the first and only head to toe grooming brand designed for sensitive skin and coarse hair. Our expert Barbers and Grooming Specialists Candice Villafane Ryan and Jomo Kenyatta will be available from 9am to 5pm on Wednesday, October 16th, and Thursday, October 17th. No need to book—just roll through to get a touch up while enjoying real conversation on our BEVEL Talks stage. Join in on candid discussions led by our expert host Saleam Singleton about honoring BIPOC men, navigating the world and the weights they carry, supporting their tribes, and normalizing mental health and wellness. Don’t miss this unique blend of grooming services alongside meaningful dialogue! Complimentary BEVEL products will be made available for attendees to take home, with daily giveaways of a Bevel Pro awarded to select winners!

All sessions at Blackweek are open to registered attendees (Executive and Premier Registrants). Seating is available on a first-come, first-served basis. Unfortunately, we are unable to reserve spots in advance. If there’s a session you’re particularly excited about, we recommend arriving early to ensure you get a seat.

Check-in and Badge
Pre-registration is essential for guaranteed admission. Upon arrival, please proceed to the registration desk with the QR code in the Blackweek App ready to be scanned. Once we scan your QR code, you will receive your badge. For your safety, badges must be visible on your person at all times during conference functions. If you lose your badge, we will not reprint it, and you risk not gaining re-entry to the conference or any ancillary events.

Getting to Blackweek Made Easy!
Enjoy an exclusive 40% discount (up to $10) on one trip with promo code BW2024, valid from October 15th through October 18th.

Dress Code
The dress code for the conference is relaxed smart casual attire. Attendees are encouraged to dress comfortably while maintaining a polished appearance.

Media, Recording, and Photography Policy
The Blackweek stage is on the record for journalistic purposes, allowing journalists to quote speakers in their coverage. Offstage interviews are subject to agreed-upon ground rules. Still photos taken from your seat are allowed, but please avoid using flash. Do not obstruct aisles, as this disrupts our official photographer. 

Video and audio recordings are prohibited, as the content is copyrighted. While short quotes are permitted under fair use, full transcripts are our intellectual property. This policy applies to all conference attendees.

We are proud to partner with industry leaders who are joining us for this inaugural gathering of influential figures in marketing, media, and beyond. Thank you for your support.

If you have questions or concerns regarding your participation in Blackweek, please contact us at info@blackweek.co. 

We can’t wait to see you!

Speakers include a diverse line up of leaders from Marketing, Media, Tech founders.

BLACKWEEK, a new economic forum in New York City from October 15-18, aims to drive greater economic impact for diverse businesses, creators, and founders. The forum will provide corporate leaders with insights into the growing viability of diverse audiences. BLACKWEEK has announced its first wave of speakers for the inaugural event. Given the founders’ endemic connection to advertising, the initial wave of speakers is predominantly from the marketing and media industry, but the conference aims to announce additional professionals, experts and artists from a variety of complementary industries. “We are striving to bring together the most diverse group of thought leaders, professionals, academics, creators, founders and technologists committed to inclusivity as a way to create greater financial equity and impact,” says Joe Anthony, co-founder of BLACKWEEK. 

The first wave of speakers is highlighted by advertising industry luminaries and brand leaders like Jonathan Mildenhall of Rocket Companies, DeLu Jackson of ADT, Erica Taylor of Genentech, Amber Guild, CEO of McCann NY, Jon Cook, CEO of VML and the incomparable Cindy Gallop. Complementing these industry stalwarts are entrepreneurs like Keith Weaver, founder of Uncle Nearest and Felecia Hatcher, CEO of Pharrell Williams’ Black Ambition. Blackweek estimates over 40 speakers participating in this year’s conference. The full list of BLACKWEEK’S first wave of speakers is listed below.  

Dr. Marcus Collins, Author, For the Culture

Jonathan Mildenhall, CMO, Rocket Companies

Felecia Hatcher, CEO, Black Ambition

Keith Weaver, Co-Founder, Uncle Nearest

Amber Guild, CEO McCann

Hill Harper, Candidate for US Senate

Cindy Gallop, Founder, MakeLoveNotPorn

Shannon Washington, Chief Creative Officer, McCann

Kaleeta McDade, Global Chief Experience Design Officer, VML

Alia Kemet, CMO, Shipt

John Passmore, CEO & Founder, Latimer

Arturo Nuñez, Former Apple, Nike, NuBank, Board of Directors Estee Lauder and Abercrombie and Fitch

Jon Cook, Global CEO, VML

Katie Williams, CMO, Haleon

Stephanie Jacoby, SVP Global Marketing, Smirnoff

Dr. Erica Taylor, Ph.D. Vice President, Chief Marketing Officer, Genentech

Kirk McDonald, CEO, Sundial Media Group

Les Brun, Chairman and CEO, Ariel Alternatives

DeLu Jackson, EVP/Chief Marketing and Communications Officer, ADT

Ross Martin, President, KNOWN

John Hope Bryant, Founder, Operation Hope

Larry Adams, Founder, XStereotype

Aaron Walton, CEO, Walter Isaacson

About Blackweek 
BLACKWEEK is a new economic forum and marketing conference launching this Oct. 15-18th in NYC. BLACKWEEK was created to disrupt the current conversation around DE&I by empowering diverse and nondiverse professionals with information, ideas and insight to find common ground in their mutual pursuit of the immense economic impact that lies within diverse communities and their respective influence on global commerce.

About Hero Media 
Hero Media is a 100% Black-owned media network and data-powered ad tech technology company, committed to creating the media company of the future.   Hero Media offers advertisers a variety of digital media offerings that include cutting-edge ad tech tools, access to creators, innovative media brands and access to a network of over 200 diverse-owned publishers. At the core of our media offering is Hero One, our ML-powered DSP. Hero One is the first Black-owned DSP that leverages AI to remove data bias from advertising.

Inaugural event will tackle VC investment in Black-owned businesses, health equity in Black and Brown communities, the creator economy and more

Blackweek, the economic forum and marketing conference meant to show the impact of Black and Brown communities, has signed its first speakers and outlined some of the content planned for its inaugural event.

The event’s first speakers are also part of Blackweek’s steering committee advising and guiding the event, which is scheduled for Oct. 15-18 in New York.

Steering committee and speakers

The committee includes Alia Kemet, chief marketing officer of Shipt; Trevor Edwards, a former Nike president who is now on the board of VF Corp; Cindy Gallop, founder of Make Love Not Porn; Amber Guild, CEO of McCann New York; Ross Martin, president of Known; Madeline Nelson, U.S. head of independent label relations for Amazon Music; Gary Vaynerchuck, CEO of VaynerMedia; Aaron Walton, CEO of Walton Isaacson; and Katie Williams, U.S. CMO of Haleon.

“Gender and ethnic diversity was important,” said Joe Anthony, founder and CEO of Hero Media and Hero Collective, Blackweek co-founder, regarding the makeup of the steering committee. “Having certain individuals from the white community was important as well, to show that this is a conference for everyone,” he said.

Members of the steering committee will speak or moderate panels during the event and are encouraged to help bring on sponsors.

“We definitely want people who have a history of being outspoken and brave,” said Anthony. “We want people who have found a way to also work within the confines of bigger bureaucratic and politically driven companies and environments and are still finding a way to get things done.”

Gallop will lead a discussion on Black women being the future of advertising, while Vaynerchuk will lead a session called “The Undeniable Influence of Black Creators,” where he will speak with prominent Black influencers, according to Walter T. Geer III, VML’s chief creative officer of innovation in North America and a co-founder of Blackweek.

Guild will lead a discussion on how to get more women into c-suite positions; Kemet will moderate a panel on building a brand through culture and Edwards will lead a talk about his experience at Nike and the power of the Black athlete. Williams will direct a discussion addressing underserved patient populations and the lack of cultural fluency that can create distrust in the healthcare space and Martin’s panel will discuss the creation of the “Jeen-Yuhs” documentary about Kanye West (now Ye) alongside the film’s directors Coodie Simmons and Chike Ozah.

Organizers say Blackweek has sold about 25% of its tickets—early bird pricing is $1,499 and $1,999 for its two packages—and has about half of the panel topics set.

There will be five separate stages at the event, according to Anthony. The main stage will feature big personalities and discussions on macro trends, he said. The health equity stage will focus on health-related issues affecting Black and Brown communities. The culture and creativity stage will hit on topics such as marking the difference between cultural appropriation and cultural authenticity in creative work and the creator economy.

The advertising and media stage will cover topics such as “combating data bias in advertising, the rise of programmatic ad spend, and how that disproportionately affects Black and Brown publishers,” Anthony said.

The innovation stage will focus on the future of tech trends such as AI and Web3, along with VC funding for Black-owned businesses, and startups will speak about what they do or pitch their work. “We’re going to flood that room with Black-owned banks and VCs and other agency executives,” Geer said.

The forum will also include a speed-dating style activation where people can search for job opportunities. The steering committee will also help the founders of Blackweek define a potentially “nine-figure” monetary goal they would like to bring to the Black and Brown community at the end of the event by way of hires, funding and more, Geer said.

Working with sponsors

Sponsored panels will take up about 30% of the slots during the event, Anthony said. One sponsored panel will feature Jon Cook, VML’s global CEO. WPP, VML’s parent company, is a sponsor of the event.

“We want to make sure that everyone who touches the stage are individuals who are doing the work and genuinely do care because what we don’t want is someone to pay to get on the stage who’s not necessarily doing the work, but showing up to basically check a box,” said Geer.

Blackweek’s founders and sponsors will curate the sponsored sessions together, Anthony said.

“We are saying this is what we want you to talk about, and you will sponsor that,” he said. “It’s not like this is 30 minutes for you to promote your DE&I plan.”

This article originally appeared on AdAge.com

The Gendered Pricing Seeks to Address Wage Gap Disparities for Women of Color Interested in Attending The Blackweek Economic Forum

NEW YORK (May 20, 2024)–Blackweek Economic Forum 2024 announced today its pay equity pricing, in the spirit of economic empowerment. The decision directly addresses the fact that women and women of color are still underpaid compared to their male counterparts.

Women earn an average of 16% less than men in the United States. For every dollar earned by men, women earn 84 cents. The pay gap varies significantly by race and ethnicity. In 2022, Black women earned 70% as much as white men, while Hispanic women earned only 65%. The Blackweek Founders and Steering Committee decided on a 30% increase on the regular price of registration for those not affected by the gender pay gap to acknowledge the barriers to entry for women and women of color to the industry’s elite spaces.

“We are not seeing gender equity happen fast enough in compensation and in leadership roles. In the absence of the obvious solution – immediately raise the salary of every woman and especially women of color in your company, to be at parity with men doing the same jobs – I applaud Blackweek’s approach to ticketing. Blackweek is the opportunity for our industry stakeholders to step up and put their money where their mouth is, and I look forward to seeing who does and who doesn’t,” said Cindy Gallop, Founder of Make Love Not Porn and member of the Blackweek Steering Committee.

The Blackweek Economic Forum seeks to be a groundbreaking event that will serve as a testament to a shared dedication to actively reshape the advertising and media industry. With visionary disruptors taking the mainstage and moderating discussion like Cindy Gallop, Gary Vaynerchuck, Madeline Nelson, Alia Kemet, Trevor Edwards, Kate Williams, Amber Guild, Ross Martin, Aaron Walton, this conference will become an essential platform for dismantling old paradigms and nurturing substantial transformation. Blackweek 2024 promises to be an enlightening event, focused on dissecting what’s working, identifying areas for improvement, and collaboratively devising strategies to pave the way for a more equitable and inclusive future.

Blackweek will be held at Spring Studios October 15-18, 2024. It will be focused on tapping into the economic power, potential and influence of Black and diverse consumers. The forum will be centered around disrupting and reconstructing the ad and media industry with decision makers that can turn around and enact change. This learning event will be focused on dissecting what’s working, what’s wrong, and mapping our ways to make it right. The keynotes, panels, and fireside chats, will draw a crowd of multicultural diverse professionals to downtown Manhattan ready to engage and drive action – putting the tough conversations that the industry often is afraid to have, up on the main stage.