Broken Promises
Oct 16
Details
Date
Wed, Oct 16
Time
9:00AM – 9:45AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Philonise Floyed
Activist, Brother of George Floyd
Tru Pettigrew
Author, Activist, Former Chief Diversity Officer, Minnesota Timberwolves
Aaron Walton
CEO, Walton Isaacson
It’s been over four years since the murder of George Floyd and the subsequent promises made by corporate America. In this impactful conversation, George Floyd’s brother, Philonise Floyd, will discuss his ongoing efforts to continue his brother’s legacy and the critical need for brands to uphold their commitments, as the future of our country may depend on it.
Details
Date
Wed, Oct 16
Time
9:00AM – 9:45AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Diversity Drives Revenue: Building Teams for Tomorrow's Markets
Oct 16
Details
Date
Wed, Oct 16
Time
1:35PM – 2:20PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
EVP/Chief Marketing & Communications Officer, ADT
Sukiana Chancy
VP, Brand Management & Global Marketing, Fenty Beauty
In today’s marketplace, diversity isn’t just a moral imperative—it’s a financial one. Reflecting the diverse tapestry of global audiences that brands and businesses serve is a crucial asset for the bottom line. This lively and insightful session brings together brand leaders and marketers to explore how to make an impact, find innovation, and achieve lucrative results. Learn how cutting-edge companies are building diverse teams and leveraging their impact to spark innovation, foster creativity, and drive growth. Understand your audience: Dive deep into how a diverse team provides unparalleled insights into Black and Brown demographics. Building high-performing and inclusive teams: Unpack the strategies and best practices for assembling teams that are not only diverse but also bring a multitude of perspectives, experiences, and ideas to the table. Creating spaces that foster belonging: Discover how to cultivate a work environment where every team member feels valued, heard, and integral to the organization’s success. It’s not just about hiring; it’s about nurturing an inclusive culture to retain talent and enhance productivity and impact over the long term.
This Blackweek discussion is proudly sponsored by VML. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 16
Time
1:35PM – 2:20PM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Diverse Data Matters - DE&AI
Oct 16
Details
Date
Wed, Oct 16
Time
3:00PM – 3:40PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Danisha Lomax
EVP, Head of Client Inclusivity & Impact, Digitas
Zakeera Belton
Vice President, Customer Success, Collage Group
Decades of data bias and a lack of diverse data professionals have left advertisers with data that lacks the cultural insights necessary to provide a complete picture. In this panel, moderated by Amy Lanzi of Digitas, we will explore the extent of this issue and discuss what steps are needed to ensure greater representation in data, enabling brands to achieve higher relevance and impact when targeting diverse audiences. Join John Pasmore (Founder & CEO, Latimer), Larry Adams (CEO & Founder, XStereotype), Danisha Lomax (EVP, Head of Client Inclusivity & Impact at Digitas), and Zekeera Belton (Vice President, Customer Success, Collage Group) as they discuss how generative AI and machine learning can bridge the cultural understanding gap for advertisers.
This Blackweek discussion is proudly sponsored by Digitas. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 16
Time
3:00PM – 3:40PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Betting on Black Ambition
Oct 16
Details
Date
Wed, Oct 16
Time
2:10PM – 2:55PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Dhani Jones
Former NFL Player, Investor & Entrepreneur
Since 2021, Black founders in the United States have seen a decline in venture funding, with only 0.48% of all venture capital going to Black-led startups in 2023. This is the lowest percentage in recent history, down from 0.74% in the first half of 2023 to just 0.13% in the third quarter. This panel will explore both conscious and unconscious biases affecting founders and discuss why investing in Black Ambition is essential.
Details
Date
Wed, Oct 16
Time
2:10PM – 2:55PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
If Mad Men WERE Black Women
Oct 16
Details
Date
Wed, Oct 16
Time
10:45AM – 11:30AM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Global Chief Creative Officer, gotham
Founder, Kitchen Table
Black women Chief Creative Officers—that’s not a phrase you hear every day. These trailblazing women represent a movement gaining momentum in the advertising industry. In a field where most creative campaigns are still driven by a white male perspective, what happens when we see the world through the eyes of a Black woman? In this panel discussion, we’ll explore the challenges Black women creatives face in advancing their careers, getting their ideas heard, and the unique perspectives they bring to the table.
This Blackweek discussion is proudly sponsored by Razorfish. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 16
Time
10:45AM – 11:30AM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Why the Future of Advertising is Black Women
Oct 16
Details
Date
Wed, Oct 16
Time
9:55AM – 10:30AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Aaron Walton
CEO, Walton Isaacson
Self-proclaimed as the ‘Michael Bay of advertising’ for her tendency to disrupt the status quo, Cindy Gallop is unafraid to make the advertising industry uncomfortable. In this bold discussion, Cindy will explore the advantages of embracing diverse women’s perspectives in advertising and how the future of the industry is tied to its commitment to women in leadership. She’ll address the dangers of perpetuating white male psychology as the dominant narrative and how this can alienate critical consumer groups essential for business growth.
Details
Date
Wed, Oct 16
Time
9:55AM – 10:30AM
Stage
Breakthrough stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Unlocking Brand Love
Oct 16
Details
Date
Wed, Oct 16
Time
1:55PM – 2:35PM
Stage
Premier stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Former Apple, Nubank, NBA, Nike, Board of Directors Estee Lauder & Abercrombie & Fitch
Aaron Walton
CEO, Walton Isaacson
Ever wonder how brands like Apple, Nike, and the NBA consistently rank among the most beloved in the world? Arturo Nunez, one of the industry’s top marketing minds with senior roles at these companies and more, will reveal the secrets to building brand loyalty. In today’s competitive marketplace, forging meaningful emotional connections is crucial. Arturo will explain how to create these connections and transform them into tangible ROI.
Details
Date
Wed, Oct 16
Time
1:55PM – 2:35PM
Stage
Premier stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
DE&I = Driving Excessive Income-How Women Leaders are Prioritizing Diversity as a Growth Strategy
Oct 16
Details
Date
Wed, Oct 16
Time
11:35AM – 12:20PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Carole Diarra
Global Vice President Marketing, UGG
Charisse Hughes
Chief Growth Officer, Kellanova
Are women more likely than men to embrace diversity as a growth strategy? In this panel, Amber Guild, CEO of McCann NYC, will engage with senior women marketers responsible for expanding multi-billion dollar brands, all of whom have made diversity a central driver of their business. We will explore the proportion of diverse audiences within their total addressable market, how these audiences influence R&D, the challenges of managing scale and ensuring authentic engagement, and how demographic shifts shape their go-to-market strategies.
Details
Date
Wed, Oct 16
Time
11:35AM – 12:20PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Introducing Your New Mainstream AOR
Oct 16
Details
Date
Thu, Oct 17
Time
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Executive Chair and Acting CEO of UniWorld Group Inc., Co-Founder of Blackweek
Dabo Ché
Founder, CHÉ Creative
In this panel discussion, moderated by Walton Isaacson CEO Aaron Walton, we will explore the double standards within the advertising services industry. Despite the increasing diversity of America and the significant influence of diverse consumers on pop culture, diverse-owned agencies are still often excluded from general market pitches. We’ll hear from one of the few Black-owned agencies to secure a creative AOR role for a Fortune 500 brand, as we unpack why diverse-owned agencies are often viewed as specialists, relegated to smaller projects and budgets, while general market agencies receive the larger opportunities to target all audiences.
Details
Date
Thu, Oct 17
Time
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013