Multicultural marketing. Purpose marketing. Cultural marketing. Inclusive marketing. Social impact marketing. Conscious Marketing. Responsible marketing.

Multicultural audiences. New majority audiences. Minoritized audiences. Marginalized audiences. Underestimated audiences. Historically-excluded audiences.

When the stakes have never been higher for the pursuit of equity in marketing and advertising, what’s in a name is everything.

• Ever wondered why “multicultural” seems to have multiple, interchangeable meanings?
• Ever pondered whether its use perpetuates bias or is helpful in breaking down walls that silo opportunity?

In this interactive debate-style session, we’ll involve the bright minds in our audience to arrive at an actionable framework that can be used beyond this session to maximize the utility of word choice in this critical context. Join to be sure your voice is heard as we answer the question, what should we call it, and more importantly, why?

As some brands shy away from DEI policies – others are leaning further in. Haleon’s Katie Williams – U.S. Chief Marketing Officer – will share how building brands infused with Purpose demands DEI. In this fireside chat, Katie will explore what this means for Haleon’s health and wellness brands, and the role that brands at large can play in identifying and bridging gaps in health outcomes.

Join us for a groundbreaking discussion where we delve into the dynamic, rich, and multifaceted world of Afro-Latino identity within sports and marketing. This conversation aims to illuminate the unique experiences of Afro-Latino athletes, dissect their portrayal in media, and explore innovative marketing strategies that address and challenge cultural stereotypes.

This panel, moderated by WNBA Champion and Olympic Gold Medalist Swin Cash, will address the growing popularity of women’s sports. Despite this rise in popularity, biases continue to impact women athletes of color, hindering their ability to reach their full potential. We will discuss how to ensure that athletes of color receive their fair share of credibility and opportunity, acknowledging their significant contributions to the women’s sports industry.

This discussion explores the pivotal role Black leaders play in shaping the future of Agency Holding Companies and influencing long-term corporate strategies. Black representation in the boardroom is not just about diversity—it’s a critical driver of corporate performance, governance, and sustainability. We are proud to convene a distinguished panel of Black Board Directors who are at the forefront of transforming corporate leadership and fostering inclusive, innovative business practices.

“Culture” has quickly become the marketing and advertising industry’s favorite new buzzword. It has become table stakes for marketers who want to prove to their clients that they understand how to make brands cool and relevant. But culture is not what everyone thinks it is, and during this keynote, Dr. Marcus Collins, author of For the Culture, will help us understand what culture is, what it isn’t, and most importantly what it takes to be a cultural marketing expert.

Keith Weaver and his wife Fawn Weaver have taken the spirits industry by storm, proving that Black consumers are not driving premium spirits growth as customers but as founders. In this fireside chat, we will discuss how Uncle Nearest has gone from boutique bourbon brand to full blown spirits industry unicorn, surpassing 1 billion dollars in valuation. Keith will share how Uncle Nearest cracked the code and what’s next for the power house duo, who are set to take over the spirits industry.

John Hope Bryant is an author and economist focused on helping underserved communities close the wealth inequality gap. In this fireside chat moderated by Nicky Sparrow, Multicultural Sales at iHeart Media, both will outline the current state of Black America, the economic crisis John is fighting hard to eliminate, and what the Black community needs to do to ensure it can economically survive in a world that is becoming more financially polarizing.

Jonathan Mildenhall will sit down with his first boss Cindy Gallop to discuss how a kid from Leeds has overcome adversity to become one of the most influential CMOs and marketers in the advertising industry. This candid conversation will unpack the challenges that marketers of color face in an industry where politics, cronyism, and other factors impact the objectivity necessary for diversity to thrive. He will also talk about the big plans he has to help level the playing field in an industry that needs more bravery!

Award-winning author of the book Stamped From The Beginning that became a must-watch documentary on Netflix, Ibram X. Kendi will take Blackweek attendees on a historical rollercoaster ride of the history of racism and bias in America. Moderated by journalist and podcaster Touré, this fireside chat, will seek to uncover the origin of bias in America and how it consciously and sub consciously impacts the opportunities people of color are afforded.