Creating Equity in Ad Tech

In 2024, 90% of all digital media investment will be made programmatically. However, there are very few diverse owned programmatic platforms. With more and more money being invested in programmatic advertising, its essential that we see the emergence of diverse owned ad tech companies. In this panel we will uncover the monopolies that exist in ad tech, the corresponding impact for publishers and what it will take for a diverse owned player to breakthrough.