Culture in Action: An Exploration on the Evolution of Cultural Marketing

As a major player in the amplification of culture, TikTok understands the need to shift and adapt swiftly to the needs of the communities you aim to serve. This interactive session will delve into how embedding culture as a core practice into the efforts of forward-thinking organizations amplifies expertise, nurtures loyalty, and promotes growth within vibrant communities. We’ll discuss the pivotal cultural strategies that strengthen brand and creator connections, leading to improved business results and real equity for the global majority.