Culture, Marketing’s New Buzzword

“Culture” has quickly become the marketing and advertising industry’s favorite new buzzword. It has become table stakes for marketers who want to prove to their clients that they understand how to make brands cool and relevant. But culture is not what everyone thinks it is, and during this keynote, Dr. Marcus Collins, author of For the Culture, will help us understand what culture is, what it isn’t, and most importantly what it takes to be a cultural marketing expert.