Sponsored by

Culture, Marketing’s New Buzzword


Details

Date

Thu, Oct 17

Time

2:50PM – 3:30PM

Stage

Breakthrough stage

Address

Spring Studios
50 Varick St,
New York, NY 10013

Speakers & Moderators

Author, For the Culture

Speaker
Aaron Walton

CEO, Walton Isaacson

Moderator

“Culture” has quickly become the marketing and advertising industry’s favorite new buzzword. It has become table stakes for marketers who want to prove to their clients that they understand how to make brands cool and relevant. But culture is not what everyone thinks it is, and during this keynote, Dr. Marcus Collins, author of For the Culture, will help us understand what culture is, what it isn’t, and most importantly what it takes to be a cultural marketing expert.

This Blackweek discussion is proudly sponsored by KUAMP. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.