Diverse Data Matters – DE&AI
Details
Date
Wed, Oct 16
Time
3:00PM – 3:40PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013
Speakers & Moderators
Danisha Lomax
EVP, Head of Client Inclusivity & Impact, Digitas
Zakeera Belton
Vice President, Customer Success, Collage Group
Decades of data bias and a lack of diverse data professionals have left advertisers with data that lacks the cultural insights necessary to provide a complete picture. In this panel, moderated by Amy Lanzi of Digitas, we will explore the extent of this issue and discuss what steps are needed to ensure greater representation in data, enabling brands to achieve higher relevance and impact when targeting diverse audiences. Join John Pasmore (Founder & CEO, Latimer), Larry Adams (CEO & Founder, XStereotype), Danisha Lomax (EVP, Head of Client Inclusivity & Impact at Digitas), and Zekeera Belton (Vice President, Customer Success, Collage Group) as they discuss how generative AI and machine learning can bridge the cultural understanding gap for advertisers.
This Blackweek discussion is proudly sponsored by Digitas. We’re grateful for their generous support and commitment to right-sizing industries to help create more opportunity for equity and ownership.
Details
Date
Wed, Oct 16
Time
3:00PM – 3:40PM
Stage
Impact stage
Address
Spring Studios
6 St Johns Ln,
New York, NY 10013