Diverse Data Matters – DE&AI

Decades of data bias and the lack of diverse data professionals has left the data available to advertisers absent of the cultural insights necessary to give advertisers the full picture. In this panel moderated by Amy Lanzi of Digitas we will unpack the extent of this problem and what we need to do to create greater representation in the data necessary for brands to achieve greater relevancy and impact when targeting diverse audiences. Join John Pasmore (Founder & CEO, Latimer), Larry Adams (CEO, Founder, XStereotype), Danisha Lomax (EVP, Head of Client Inclusivity & Impact at Digitas), and Zekeera Belton (Vice President, Customer Success, Collage Group) to discuss how generative AI and machine learning will finally bridge the cultural understanding gap for advertisers.