Egbavwe leads media strategy and strategic innovation for some of CMI Media Group’s largest clients. He has over 20 years of media experience across multiple industries including retail, higher education, and pharma. He has focused on media transformation through innovative thinking and a data driven approach for scaling and optimizing media plans. This has included working across many HCP and patient/consumer audiences including oncology, HIV, respiratory, immunology, and vaccines. Egbavwe also leads the CMI Media Group Inclusive Media Center of Excellence, which helps the company’s clients to ensure they are reaching all audiences where and how they want to be reached.