LaToya Christian is a brand and consumer strategist with over a decade of experience in marketing, advertising, and media. Starting her career at Time Inc., she now serves as Managing Partner, Executive Director at GroupM, leading projects for Fortune 500 brands like Universal Pictures, Target, Google, and Circle K to drive representation, equity, and social impact. LaToya combines consumer insights, data analytics, and strategy to identify business opportunities and develop innovative marketing strategies, uncovering over $2B in untapped revenue potential for clients. Currently, she leads the New Majority Now research initiative, uniting major content and media publishers.

A sought-after thought leader, LaToya has presented at NYC Advertising Week, Cannes Lions, and SXSW, with insights featured in Forbes and MediaPost. Her industry transformation efforts have earned her a Black Star Award and an Anthem Award. She’s also been recognized for her contributions earning the title of an AdWeek Media All Star, a Cynopsis Top Women in Media and a She Runs It Game Changer, amongst others. Committed to gender equality, she supports young talent through programs like Step Up Women’s Network and the ARF Women in Analytics Board. LaToya holds a B.S. in Marketing from Hampton University and an M.S. in Integrated Marketing from New York University.