As Managing Director, Healthcare Industry Lead at Ketchum, Nicky provides stellar client experience across the consultancy’s pharmaceutical and biotech businesses. She brings 20+ years of experience in customer engagement and 10 years in healthcare, having led award-winning pre and post-launch campaigns in diagnostics, oncology, virology, neurology and rare disease.

A great day for Nicky includes deep collaboration with analysts, strategists, creative technologists and paid media planners to deliver next level consumer experience. She relishes in guiding audiences toward adoption through storytelling and dynamic influencer media.

Before joining Ketchum, Nicky ran the Experience team at CDMP, an Omnicom Health Group agency, and she led the Social Media team at MRM//McCANN, building best-in-class digital experiences in healthcare, telecommunications (Verizon) and casual dining (IHOP, Applebee’s).

In 2006, Nicky co-founded a digital communications shop that brought buzz-worthy campaigns to life, transforming the ways users engaged with government agencies (U.S. Census Bureau), consumer brands (Pepsi, Nike) and entertainment brands (Lady Gaga, Kevin Hart, Lionsgate Entertainment).

Nicky received her BA from Rutgers College, Rutgers University. She, her husband Al, and their dog Brick live in New Jersey, eagerly awaiting the return of their two adult children for holiday breaks.