Peloton: Building Diverse Communities from the Inside Out

Peloton rode into everyone’s lives, ushering in new realities of what at home fitness and self care would be. What made Peloton different is how it built community around its brand. At the core of the Peloton community are its instructors, who are with you anytime and anywhere, be it first thing in the morning, in the middle of the day, or after work to help you meet your personal fitness goals. In this fireside chat between Walter Geer, Peloton Instructor Dr. Chelsea Jackson Roberts, and Peloton Chief Marketing Officer Lauren Weinberg, we’ll discuss how Peloton built a diverse influencer army of instructors and a thriving community, and how its instructors have become brands and influencers in their own right.