Word War III

Multicultural Marketing. Cultural Marketing. Inclusive Marketing. Social Impact Marketing. Responsible Marketing. New Majority. Underestimated Audiences. Marginalized Audiences. Historically Excluded Audiences. Multicultural marketing is undeniably a polarizing and evolving field. As our country becomes more diverse, the way we discuss ‘Multicultural’ has remained static for decades. Why does nomenclature matter so much? Does it perpetuate bias, or can it help break down barriers and open up opportunities? We aim for a future where nothing is done about us without us. But what should we call it, and more importantly, why?